How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
Scott Altus Heads To LA’s KTLA As Director Of Creative Services
June 5th, 2020 by Paul GreeleyScott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
Austin’s KXAN Investigations Are As Big As Texas
June 3rd, 2020 by Paul GreeleyEverything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
Nexstar Donates $20K To Help Families Of Virginia Beach Mass Shooting
June 1st, 2020 by Paul GreeleyOn May 31, 2019, a Virginia Beach city engineer shot and killed 12 people and seriously injured four others at the Virginia Beach Municipal Center. Today, the Nexstar Media Charitable Foundation will donate $20,000 to The Virginia Beach Tragedy Fund, to assist the families of those killed or wounded during the mass shooting.
From 10,000 Nominations, Nexstar Chooses ‘Woman Of The Year’
May 12th, 2020 by Paul GreeleyNexstar Broadcasting’s three-month nationwide campaign honoring the outstanding contributions that women have made to local communities has culminated in the selection of a Woman of the Year. The married mother of three works as an area lead for the Northern Illinois Food Bank, serving several counties located south and west of Chicago.
Richmond TV Stations Join For ‘Together’ Statement
May 1st, 2020 by Paul GreeleyAll four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
Nexstar Televises Meeting With N.Y. Reps On Fed Response
April 30th, 2020 by Paul GreeleyCOVID-19: Congressional Town Hall was live streamed and broadcast across Nexstar stations covering 49 counties of upstate New York, bringing together more than 6 million viewers.
How All TV Stations In KC Partnered For Fundraiser
April 23rd, 2020 by Paul GreeleyIn a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
WTTV-WXIN Indianapolis Help Raise $219,000 For Food Pantries
April 14th, 2020 by Paul Greeley“The need is now,” said Dominic Mancuso, WTTV/WXIN’s general manager. “We asked the staff, can we turn this around quick, and they answered with a resounding ‘yes’.”
Nexstar Hosting Live Coronavirus Special Across 9 Stations
April 9th, 2020 by Paul GreeleyNexstar is hosting a live virtual town hall meeting on the coronavirus across 9 stations in 4 states tonight at 7. Mississippi Governor Tate Reeves along with Mississippi’s State Health Officer, Dr. Thomas Dobbs will address the state’s response during the hour-long virtual meeting from the studios of WJTV-TV in Jackson, Mississippi. The live event will be broadcast and streamed by stations in Mississippi, Tennessee, Alabama, and Louisiana.