WCAU To Air Special On Race Disparities In Philadelphia
June 30th, 2020 by Paul GreeleyWCAU, the NBC-owned affiliate in Philadelphia, is partnering with The Philadelphia Tribune to air a 30-minute special designed to advance the conversation about social injustice and racial disparities by providing context for this moment in history.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
WDIV’s ‘Fulfilling The Dream’ Special Airs On Historic Day
June 26th, 2020 by Paul GreeleyOn the anniversary of Detroit’s Walk To Freedom 57 years ago, the largest civil rights demonstration in the nation’s history up to that date, WDIV aired a special program about racism in our society and how to make real changes.
KCCI Hosts Forum With Black Collegiate Athletes
June 25th, 2020 by Paul GreeleyTonight, KCCI is hosting a virtual forum with Black collegiate athletes in Iowa to share insights about the stereotypes and micro aggressions they face.
KSHB Protest Promo Is A Call To Listen
June 24th, 2020 by Paul GreeleyThis is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
Reporters Will Share Lessons From Protest Coverage In TVNewsCheck Webinar
June 19th, 2020 by Paul GreeleySince George Floyd’s death, more than 200 incidents have been reported of journalists being targeted in cities all over the country. TVNewsCheck is conducting a lunch-time webinar on Tuesday, June 30, at 1 p.m. ET for an hour-long conversation with journalists fresh from their in-the-streets coverage.
WPVI Celebrates 50 Years Of ‘Action News’
June 18th, 2020 by Paul GreeleyWPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.
When TV Station Marketing Is ‘A Force For Good’
June 16th, 2020 by Paul GreeleyWhat if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.
Oprah To Address 35,000 Seniors In Virtual High School Graduation
June 12th, 2020 by Paul GreeleyNot many high school graduates can boast that Oprah Winfrey gave the commencement address at their graduation. But 35,000 seniors graduating from Chicago high schools will remember that Oprah was there, virtually anyway.
KCCI Host Black Lives Matter Leaders In Public Forum
June 11th, 2020 by Paul GreeleyThis forum marks one of the first times Iowa leaders of the Black Lives Matter movement have sat down together for an extensive conversation on the racial inequality in Iowa they hope to change.