Thousands Stay Warm Thanks To WAVY And WVBT
November 19th, 2019 by Paul GreeleyThe 10 On Your Side Coats for Families drive, now in its 27th year, teams up with local businesses, non-profits, churches, Girl Scouts of the Colonial Coast, and Entercom Radio group to make the mission possible.
Portsmouth’s WAVY-Produced Commercial Hits Home Run
November 15th, 2019 by Paul GreeleyAt WAVY, Nexstar’s NBC affiliate in Portsmouth, Virginia, one of their commercial producers created a spot for a local restaurant that led to a sizable increase in business. “Zak just hit it out of the park,” said Brian Radford, owner of The Butcher’s Son, a restaurant with two locations in the Chesapeake area of Virginia.
WAVY/WVBT Begin School Supply Drive
July 26th, 2019 by Paul GreeleyWAVY and WVBT, Nexstar’s NBC and Fox affiliate respectively in Portsmouth, Virginia, are launching their 10 On Your Side Operation School Supplies initiative tomorrow. Last year, more than 80,000 items made their way to 12 school districts across the area.
WAVY-WVBT Start Relief Fund For Virginia Beach Families
June 3rd, 2019 by Paul GreeleyWAVY and WVBT, Nexstar’s NBC and Fox affiliates in Portsmouth, Va., started a relief fund to benefit the victims and families of those killed and wounded in the attack. “10 On Your Side’s mission, at the core, is to be there for our community and viewers,” said Carol Ward, WAVY’s general manager.
How WAVY Juggles Its News Chopper And Drone
February 19th, 2019 by Paul GreeleyWAVY, Nexstar’s NBC affiliate in Portsmouth, Va., is in the fortunate position of having its own news helicopter on the premises as well as a drone. But deciding when to use either is a fine art. “So we see what fits best, the drone or the helicopter, and some days, we have them both out,” said Jeff Myers, WAVY’s news operations manager and chief photographer.
WAVY Collects, Cleans And Donates 8,000 Coats
January 21st, 2019 by Paul Greeley8,000 people in need are warmer today thanks to WAVY’s 10 On Your Side Coats for Families campaign. This is the most to date in the station’s 20-plus years of hosting the campaign.
Marketing Local TV News Choppers, Part 2
January 17th, 2019 by Paul GreeleyWhen a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years