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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

KSL Airing Special In Search Of Safe Schools

KSL, the NBC affiliate in Salt Lake City owned by Bonneville International, the for-profit broadcasting arm of The Church of Jesus Christ of Latter-day Saints, is airing an in-depth special report tonight at 10 to tackle all the tough issues surrounding the safe schools conversation. In Search of Safe Schools will run commercial-free for the […]

by Paul Greeley March 22, 2018 7:14 EDT

KSL, the NBC affiliate in Salt Lake City owned by Bonneville International, the for-profit broadcasting arm of The Church of Jesus Christ of Latter-day Saints, is airing an in-depth special report tonight at 10 to tackle all the tough issues surrounding the safe schools conversation.

In Search of Safe Schools will run commercial-free for the first 20 minutes of KSL’s 10 p.m. newscast.

The special will examine what’s being tried to improve school safety across the country, what’s being implemented in Utah and closely examine additional options and ideas that could lead to safer schools in the state.

“Our Stand Up for a Safe Utah campaign, special KSL TV programming and support of SAFEUT is indicative of our dedication to helping our viewers, listeners and users face challenging issues when they arise,” said Tanya Vea, Bonneville Media Group’s general manager.

Recently, more than 15,000 parents, students and educators across the state downloaded the SAFEUT app thanks to the Stand Up for a Safe Utah action and awareness campaign on KSL TV and Bonneville’s, KSL-AM, KSFI-FM and KRSP-FM.

SAFEUT is a free phone app that lets users call or text tips of bullying, threats or other school safety concerns anonymously to school administrators. Additionally, the App also provides real-time crisis intervention for those who are in need of support during an emotional crisis or at risk of suicide. Launched in 2016 by the University of Utah and operated by the University Neuropsychiatric Institute, SAFEUT saves lives and is credited with stopping 86 planned school attacks since launch.

Tags: advertising, Bonneville International, branding, In Search of Safe Schools, journalism, KSL, local news, Market Share, marketing, NBC, news marketing, news promotion, SAFEUT, Salt Lake City, Tanya Vea, TVNewsCheck, Utah

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