It’s probably the safest place you can imagine: inside a church, during Bible study. But not on this evening in June, not in this church in Charleston, S.C., not in 2015. Two women were there and eye-witnessed a massacre. In the toxic world of today’s politics, here are two simple women who have every reason […]
Fox Brings Back ‘TV Everywhere’ Sweepstakes
Stream It and Dream It is back for its second year. Fox Networks launched the industrywide promotion to drive awareness to its TV Everywhere services where viewers have the ability to access TV programming on their computer, smartphone, tablet or other internet connected device with their pay-TV subscription. Nearly all the major pay-TV distributors are […]
WPVI Set To Cover 46-Hour Dance Marathon
College and university students have been known to pull some wacky stunts. And a 46-hour, no-sitting, no-sleeping, dance marathon can certainly be added to the list. But this stunt is for a good cause: To raise money to help children fight pediatric cancer. It’s Penn State’s THON Weekend, the largest student-run philanthropy in the world. […]
The Retrans Man, Duane Lammers, Sets Up Shop
All of the billions of dollars in retransmission consent fees that broadcasters receive, like found money, can be traced back to a single penny held in the hand of Duane Lammers, then COO of Nexstar Broadcasting. In January of 2005, five Nexstar stations were off two cable systems in a retransmission consent dispute. Nexstar wanted cash from […]
WTTV Promotes Switch To CBS Affiliate In Indy
On Jan. 1, 2015, Tribune’s WTTV became the CBS affiliate in Indianapolis. WTTV has been on the air for 66 years, most recently as a CW affil. So when the station switched to CBS, it created a legacy campaign to remind viewers that it had been on the air for decades. The legacy campaign aired […]
Raycom Names Corporate Marketing VPs
Raycom Media announces Lec Coble has been promoted to Vice President of Broadcast Marketing, and Jamie Sawyer has been promoted to Vice President of Digital Marketing. They will work closely with the 62 Raycom Media owned or operated stations to craft cross-platform marketing strategies to promote and distribute Raycom’s superb local content across television, desktop, […]
WDIV Rallies To Help Flint Fix Water Crisis
When it comes to modern conveniences, it’s hard to think of one that’s more essential to our daily lives than H2O. Or that is more taken for granted. Like the song says: “You don’t miss your water until the well runs dry.” Or in the case of Flint, until your water’s tainted with lead. Reporting […]
Melissa McCarthy At Home On ‘SNL’
Melissa McCarthy was guest host on NBC’s Saturday Night Live this past weekend, and Kanye West was the musical guest. According to entertainment website The A.V. Club, “Melissa McCarthy probably should have been a cast member on Saturday Night Live at some point; she’s simply at home in sketch comedy.”
WXYZ Names Detroit Mayor Its ‘Newsmaker Of The Year’
Each year, WXYZ selects one newsmaker it deems to have had the greatest positive impact on the state of Michigan and the Detroit region during the year. WXYZ is the Scripps-owned ABC affiliate in Detroit. The Scripps-owned ABC affil chose Detroit Mayor Mike Duggan as its 2015 Newsmaker of the Year. Duggan will be featured […]
Making Digital Sense In A Broadcasting World
Follow the money. That’s what “Deepthroat” told The Washington Post’s Carl Bernstein and Bob Woodward to help them uncover the Watergate scandal. And that’s good advice when you’re exposing political corruption or when you’re setting priorities in broadcast marketing. When it comes to balancing the needs of a TV station’s news marketing, creative services directors […]