Like many CBS affiliates around the country airing Super Bowl 50, KWTX Waco, Texas, wanted to air a high-profile promo during the game to take advantage of the huge viewing audience. And it turns out, the Gray CBS affiliate couple hours south of Dallas had just the right announcement for the audience, a new sports […]
An Uncurbed Larry David Drives ‘Saturday Night Live’
Saturday Night Live on NBC this past weekend was a winner. Hosted by Larry David, of Seinfeld and Curb Your Enthusiasm fame, was the host. Here’s what the A.V. Club, an entertainment website, had to say about David’s performance. “At this point in his career, (David) hasn’t got anything to prove, and can do what […]
Lottery Murder Sweeps Story No Gamble For WESH
WESH, the Hearst-owned NBC affiliate in Orlando, created a 60-second spot to promote its coverage of a woman convicted of killing a man who won $30 million in the lottery. Although the man’s body was found buried under concrete in her backyard, the woman has a bizarre tale as to how it all happened. You […]
WINK Sweeps Spot Right On Target
Not many people would think putting a loaded gun in the hands of a 9-year-old is a good idea. But this spot from WINK, the CBS affiliate in Ft. Myers, Fla., owned by Ft. Myers Broadcasting, takes that idea and turns it on its head. The spot, from WINK’s Mark Gilson, challenges the viewers’ beliefs […]
CBS To Air Second Super Bowl Commercials Special
Coming off its impressive ratings performance earlier this week, (Super Bowl’s Greatest Commercials got a 2.1 rating in adults 18-49, per the Nielsen overnights), CBS is airing Super Bowl’s Greatest Commercials All-Star Countdown tomorrow night at 8 ET. Kevin Frazier, co-host of Entertainment Tonight will host and take viewers through the top 10 commercials revealed in […]
Forrest Carr Remembered
Sadly, Forrest Carr passed away this week. Forrest was a former news director in Tampa, Fort Myers, Albuquerque and Tucson. Carr received or shared credit in more than 90 journalism awards, including an Emmy for investigative reporting and two regional Edward R. Murrow awards for investigative reporting. He co-authored a college journalism textbook, Broadcast News […]
Grammy Commercial Features Artists Lip-Syncing
A new spot promoting the Grammy Awards overcomes the obstacle of getting all of the Album of the Year nominees together for a shoot. The spot, from TBWA\Chiat\Day, touts the Grammy Awards, which airs Monday night at 8 ET on CBS. Lady Gaga is expected to perform a David Bowie tribute. “We wanted to do […]
WESH Celebrates Black History Month
In 1926, historian Carter G. Woodson and the Association for the Study of Negro Life and History announced the second week of February would be Negro History Week. “If a race has no history, it has no worthwhile tradition, it becomes a negligible factor in the thought of the world, and it stands in danger […]
Share Your February Sweeps Promos And Stories
I know, I know, every day is sweeps at your station, and that’s the way it should be. However, as Mike Monsell, WPVI’s creative services director, said in an article about whether sweeps matter anymore: “… every day is important now. But the sweep months will always be unique, as the networks and syndicators still […]
Frixxer Says, Skip The Super Bowl Commercials
The millions of people watching Super Bowl 50 will be tuning in to catch the commercials as much as to watch the game itself. Certainly, the marketing and advertising community takes a keen interest in the expensive, highly creative, specially-made-for-the-Super Bowl commercials. Last year, it’s estimated almost 115 million people watched the Super Bowl, and […]