WRAL, the CBS affiliate in Raleigh owned by Capitol Broadcasting, is airing State Of Mine: The Jim Hunt Story on Wednesday at 7 p.m. The hour-long documentary examines the life and legacy of former North Carolina governor Jim Hunt and includes unprecedented, behind-the-scenes glimpses of his life. The station says the production is the first […]
Making The Case For Personal Services Contracts
Here’s a nightmare scenario for you if you’re a TV station general manager or corporate VP of marketing. Late one afternoon, your station’s creative services director walks into your office to tell you he’s leaving to be the creative services director for another station in the same market. He’s an experienced, respected, effective CSD who’s […]
How KSBW Dominates News Ratings, Part 2
KSBW, the Hearst-owned NBC affiliate in Monterey-Salinas-Santa Cruz, Calif., recorded a total-viewer win in every newscast according to the just completed February 2015 Nielsen ratings. To find out how KSBW has been so successful in attracting news viewers, not just in the past February ratings period, but over decades, we talked to KSBW’s management team […]
Chris O’Neal Is WNEP’s New Creative Services Director
For the past few weeks, Chris O’Neal has struggled to find his way to work, although he’s lived in the same market for seven years. O’Neal is now the new creative services director at WNEP, the Tribune-owned ABC affiliate in Wilkes-Barre/Scranton, Pa. O’Neal had been the creative services director at the CBS/NBC duopoly in town. […]
How KSBW Dominates The News Ratings, Part 1
There are some local TV news operations around the country that are referred to as “heritage” or “legacy” stations. These stations have a history of local news ratings dominance that goes back continuously for years, sometimes decades. Viewers tune into their newscasts religiously, habitually, faithfully, no matter the time of day or day of the […]
WCCO’s Clever Promo Launches 9 A.M. Newscast
I like news promos that have a sense of humor. A simple idea, well-executed works, too. But that’s not enough. They have to be memorable and make viewers curious. That’s what happened when I saw this promo from WCCO, the CBS O&O in Minneapolis. So I reached out to Casey Kespohl, WCCO’s CSD, for some […]
‘Saturday Night Live’ On Monday Morning
NBC’s Saturday Night Live this past weekend was hosted by Academy Award-nominated actress and singer, Taraji P. Henson. Musical guest were Mumford & Sons. In her opening monologue, Henson said of her first hosting gig: “It proves that after 20 years in show business, white people know who I am.” For a review of this […]
KNBC Airs Investigative Special In Primetime
“Nothing says journalism more than investigative reporting,” says Matt Goldberg, managing editor at KNBC, the NBC O&O in Los Angeles. Goldberg is talking about KNBC’s commitment to investigative reporting every day, and its decision to carve out time in prime to air a half-hour special, NBC4 I-Team: We Investigate 4 You, this Saturday night at […]
Dallas TV Stations Help Wipe Out Kids’ Cancer
KTVT and KTXA, the CBS affiliate and independent station in Dallas, raised more than $240,000 Tuesday for the local nonprofit, Wipe Out Kids’ Cancer (WOKC). The stations televised a 13-hour fundraiser from 6 a.m. to 7 p.m. airing special segments sharing some of the stories of how children and their families are battling cancer.
WAVE’s New Promo Has Proud History In Louisville
Nearly every TV station in America has a long and usually distinguished history of serving their respective communities. That history includes advances in television technology, examples of local programming and events, and a long list of popular and beloved on-air personalities, to name just a few. But often, unfortunately, that history gets overlooked or ignored, […]