This week, viewer complaints about programming interruptions due to tornadoes led news anchor Nancy Naeve of KSFY, the ABC affiliate in Sioux Falls, S.D., to chastise viewers on the air. https://www.youtube.com/watch?v=ghxXWWR9z9U And in Wichita, viewer complaints about a TV station there interrupting normal programming led news anchor Michael Schwanke of CBS affiliate […]
WPVI Philadelphia Special Promotes Cultural Diversity
This Saturday at 7:30 p.m., ABC-owned WPVI Philadelphia, will air an episode of Visions 2014, a half-hour program that it presents three times a year. The focus this week is on Asian Pacific heritage to commemorate Asian American and Pacific Islander Heritage month in May. (To read another article about how KING, the NBC affiliate in […]
Seattle’s KIRO Exposes Handicapped Parking Fraud
KIRO, the CBS affiliate in Seattle, goes undercover to catch able-bodied drivers using disabled parking placards. A new law that goes into effect in July will raise the fines and make some citations misdemeanors for cheaters. In the meantime, as one official said, “cheaters will be cheaters.” Here’s the promo from KIRO’s creative services director, […]
How Wichita’s KWCH Uses Facebook for May Sweeps
A couple weeks ago, I wrote about how KWCH Wichita, Kan., found a way to promote some May sweeps stories in its social media. Yesterday I wrote about how KWCH came up with a terrific visual to promote a story that had no video, but amazing statistics. Today, how KWCH uses Facebook to augment […]
Marketing Public Television—What Commercial TV Marketers Should Know
Slow down, catch your breath and grab another cup of coffee, because today we’re talking about public television. Hugh Brian O’Neill has been the director of brand management and creative services at Nashville Public Television for more than 12 years. But before that, O’Neill headed up broadcast branding, advertising and promotion at major-market, network affiliates […]
More May Sweeps Spots from KWCH Wichita
A couple weeks ago, I wrote about how KWCH, the CBS affiliate in Wichita, Kan., used Facebook to promote a couple news stories. I was impressed by the “we-won’t-be-denied” attitude of Stephanie Huff and her staff. Tomorrow, we’ll see how KWCH continues to use Facebook in addition to its on-air to reach viewers with its […]
Seinfeld Takes Over New York Train in Marketing Ploy
Some commuters in New York City are feeling as if they’ve stepped onto the set of a Seinfeld episode this month. That’s because all 11 cars on a subway train are fully wrapped inside and out, transforming it into Seinfeld’s Monk’s Café, complete with Jerry, Elaine, George and Kramer in their preferred hangout. To promote […]
May Sweeps Spots from WNBC New York
Missy Crawford, WNBC New York’s VP of marketing and creative services, says: “When you have the biggest investigative unit in New York, there’s a lot of great content to promote.” Note how each promo begins with an image message that announces WNBC’s investigative team as New York’s biggest, regardless of the diverse subject matter of […]
LA’s KABC Reaches A Million Facebook Followers
Last week, ABC-owned KABC Los Angeles, became the first U.S. TV station to attract more than a million followers on Facebook. “Just like our on-air newscasts,” said Wendy McMahon, KABC’s VP of programming and creative services, “people are choosing to like us, and that’s special and satisfying.” According to the station, KABC is the […]
May Sweeps Spots from WWBT Richmond
Here are several 15-second spots from WWBT, the NBC affiliate in Richmond. Don’t forget to send me your May sweeps spots. Here’s what I need—a YouTube or Vimeo link to any examples you want to share, along with a short explanation about it if you want. I’ll share one of mine everyday as well. Look […]