Today’s sweeps spots and story come courtesy of Stephanie Huff, promotion manager at KWCH, the CBS affiliate in Wichita, Kan. I’ll tell you why I love this. Even though the station didn’t have on-air avails to promote these stories, it found a way to do it anyway. The videos are imaginative and make me want […]
KING Seattle Airs Comedy Show for Laughs and Branding
If I were to put all of the TV station creative services directors in a room and asked this question, I’m pretty sure there’d be only one response in the affirmative. Does your TV station air a sketch comedy show that is locally produced? That’s Rick Swanson’s hand in the air, KING’s director of marketing […]
May Sweeps Spots, WPIX New York
Are New Yorkers rude? Several major magazines and newspapers think the residents of New York City are the most arrogant and boorish in the country. So the folks at WPIX, the CW affiliate in the Big Apple, decided to put New Yorkers to the test as part of a weekly social experiment they’re airing in […]
News Anchor Walks toward Camera, Hollywood Approves
Got a shoot coming up with one of your on-air personalities? Looking for a dramatic but effective opening shot? Why not have them walk directly toward the camera? It’s a favorite technique for Hollywood directors. Here are 74 clips from some of the most famous movies of all time that have used this technique: Don’t […]
May Sweeps Spots from KLFY Lafayette, LA
Today’s May sweeps spots come from Lafayette, La., in the heart of Cajun country, about halfway between Baton Rouge and Lake Charles. Thanks to Nathan Avant, from CBS affiliate KLFY, for sharing these promos. And a big shout-out to former career creative services director now-turned KLFY GM, Kenny Lawrence. Here’s what Nathan wrote: “A comprehensive […]
KDFW Dallas Earns A Spot In Guinness Book of Records
When you think of the Guinness Book of Records, what comes to mind? The guy with 31-inch biceps, bigger than some waistlines. Or Zac the parrot that completed the highest number of slam-dunks in a minute. Or the guy with the world’s largest drum kit. But sometimes, earning a Guinness World Record can be good for […]
In Cincinnati, WCPO’s New Set Enhances News Content
While I think it’s true that news sets don’t win news ratings, it’s also true that local TV news is in the presentation business. And with many stations airing seven hours or more of local news a day, much of it emanating from inside the station’s studio, the overall appeal of the news set — […]
May Sweeps Promos from WRTV Indianapolis
In response to our call for May sweeps promos, I got this response from Paul Montgomery, creative services director at WRTV, the ABC affiliate in Indianapolis, on Friday. “RTV6 in Indianapolis had success with these two promos to open our May Sweeps last night — great investigative CONTENT and a good watch-and-win CONTEST for our 11 […]
Social Media Marketing: The Balance between Informative and Annoying
While we love the creative side of our business, there is a drier, more scientific side we should not ignore. Making sure our ads are seen enough to be effective. There is a science that measures television advertising. I’m sure Madison Avenue has a formula that somehow measures the effectiveness of the creative of the […]
Wanted: Your Best May Sweeps Promos
We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree they rule our lives. Happy May sweeps everybody. This is the time your newsroom does special reports in your markets […]