It’s not often that a news anchor works at the same TV station for 32 years. But such is the case with Pat Ciarrocchi at KYW, the CBS affiliate in Philadelphia. Ciarrocchi was inducted into the Pennsylvania Association of Broadcasters Hall of Fame on May 4, the first female TV news anchor so honored. “I’m […]
F-4 Tornados on the Ground—Two Stations Share Stories
The creative services directors at KARK, the NBC affiliate in Little Rock, Ark., and WJTV, the CBS affiliate in Jackson, Miss., sent me some links to their stations’ work during and after tornados struck their areas. Fifteen people were killed in the April 27 tornado near Little Rock that destroyed hundreds of homes. Seven people […]
May Sweeps Spots from KNTV San Francisco
Usually, the promos for TV stations’ special report stories in sweeps are all different in their styles — the look, the graphics, the production, and in tone and feel. Even the special reports themselves often get names that are used in the promos usually with an end graphic. Producers like that because it gives them a […]
Washington’s WRC Promotes Year-Long Campaign on Mental Health
It’s not a subject that gets a lot of coverage on local TV news. It’s not, in the parlance of local TV news, sexy. There are no flashing police lights, no crime scene tape, no fire, no breaking news or weather. And few like to talk about it. Yet, when the topic does comes up, […]
Lions, Tigers and Sarah Jessica Parker: Some Fun, Cool Videos
No May sweeps spots today, and as we’re halfway through the May sweeps rating period, I thought I’d post some videos just for fun. By the way, I have heard from some of you that you are enjoying the May sweeps spots I’m posting, and thanks to those who have submitted examples to me. I […]
UPDATE: KING’s The [206] and KWCH Wichita
On May 1, I profiled The [206], a locally-produced sketch comedy show airing on KING, the NBC affiliate in Seattle, and showed how KWCH, the CBS affiliate in Wichita, was able to promote two stories on Facebook. I thought you would like to see an actual sketch from The [206], so I got Chris Cashman, […]
May Sweeps Spot From WJCL Savannah
The story? A lost nuclear bomb somewhere along the coast of Georgia. ‘Nough said, I want to watch. Here’s a simple but clever and effective promo from WJCL, the ABC affiliate in Savannah, Ga. Thanks to Jason Usry, the station’s creative services director, for the spot and comments. He promises to send us the link […]
Denver’s KMGH Markets Morning News as Not Typical
No one wants their morning news to be thought of as typical. Typical implies predictable, formulaic, rigid. In other words, boring. Here are some morning news image spots from KMGH, the ABC affiliate in Denver, that claim its newscasts are not typical, that “it’s not scripted, written hours ahead of time”. “The run-down is just […]
May Sweeps Spot from WJTV Jackson, MS
Today’s May sweeps spot comes from Brett Kenyon, the creative services director at WJTV, the CBS affiliate in Jackson, Miss. It’s a challenge every one of us has faced — how to make good video out of facts, stats and paper? I think Brett and his staff did a pretty good job presenting this data. […]
KIII Promotes Special Cinco De Mayo Celebration in South Texas
Happy Cinco De Mayo! Although today it’s observed as a celebration of Mexican heritage and pride, it originally was a day to commemorate freedom and democracy in Mexican-American communities in the American West during the first years of the Civil War. KIII, the ABC affiliate in Corpus Christi, in south Texas along the coast just […]