Promax Station Summit: Why Virtual Makes It Better In 2020
July 24th, 2020 by Paul GreeleyIn a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.
Scripps Stations Help Raise Over $2 Million For Food Banks
July 22nd, 2020 by Paul Greeley“The outpouring of generosity we’ve seen from Scripps audiences across the country is an incredible testament to the connection between our brands and their communities,” said Adam Symson, Scripps president.
Local TV Marketing: What Now, What Next?
July 16th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. In March, routine and normal turned into uncertainty and fear as the pandemic spread around the country. But what about now? What are your plans going forward?
How Gray’s WCJB Got Its Groove Back
July 10th, 2020 by Paul GreeleyWCJB, a legacy station in Gainesville, Fla., was losing news viewers and revenue three years ago. This May, its 11 o’clock news ratings was up 48% in adults 25-54. See how the ABC affiliate turned itself around.
Waco’s KXXV Donating $12K For Food Drive
July 7th, 2020 by Paul GreeleyThis year, there are significantly more needs in the Waco, Texas, community due to the pandemic, yet donations have been drastically reduced. That’s why today, KXXV is partnering with food pantries across Central Texas and the Brazos Valley to Feed the Need.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
Reporters Will Share Lessons From Protest Coverage In TVNewsCheck Webinar
June 19th, 2020 by Paul GreeleySince George Floyd’s death, more than 200 incidents have been reported of journalists being targeted in cities all over the country. TVNewsCheck is conducting a lunch-time webinar on Tuesday, June 30, at 1 p.m. ET for an hour-long conversation with journalists fresh from their in-the-streets coverage.
WPVI Celebrates 50 Years Of ‘Action News’
June 18th, 2020 by Paul GreeleyWPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.
Oprah To Address 35,000 Seniors In Virtual High School Graduation
June 12th, 2020 by Paul GreeleyNot many high school graduates can boast that Oprah Winfrey gave the commencement address at their graduation. But 35,000 seniors graduating from Chicago high schools will remember that Oprah was there, virtually anyway.
Marv Danielski Applies Science To Sinclair’s News Marketing
June 9th, 2020 by Paul Greeley“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.