American Red Cross

Taking a 120-mile bike ride down the beach with WPTV’s Chief Meteorologist Steve Weagle looks like fun. But the best part is he raises money for charity and awareness about the beginning of hurricane season along the way.

Nebraska Broadcasters Association member radio and TV stations came together last Friday to hold flood relief drives that yielded $441,919 in donations to the American Red Cross. “This couldn’t have happened without the voluntary efforts of countless people from amongst our station membership,” said Jim Timm, NBA’s president.

The statewide #NebraskaStrong Drive for Flood Relief involves NBA member radio and TV stations asking their audiences to donate to the American Red Cross to aid the ongoing recovery efforts.

Yesterday, TV and radio stations across the state held a tornado relief telethon, Together for Alabama, that was coordinated by the Alabama Broadcasting Association. “Broadcasters are always there for the communities they serve and at times like these, we bring everyone together in a way like no other,” said Sharon M. Tinsley, Alabama Broadcasters Association’s president.

During a week of giving, WTVD, along with its corporate owner, The Walt Disney Co., collected over $1 million to help provide overnight shelter stays, emergency supplies, medical assistance, meals and other life-saving services to the people of North Carolina. “This is a great example of how people come together when there is a need,” said Caroline Welch, WTVD’s general manager.