WFXT’s Digital Videos Shine A Light On Talent’s Personalities
May 6th, 2021 by Paul Greeley“We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, promotion manager for WFXT, Cox’s Fox affiliate in Boston.
WCVB’s New Image Promo For ‘Cityline’
April 13th, 2021 by Paul GreeleyCityLine has been a recipient of the Associated Press Massachusetts/Rhode Island ‘Best’ Public Affairs Program and numerous Emmy nominations, and has been a catalyst in elevating diverse voices in and around Boston for many years.
Local TV Keeps Giving To Help Those In Need
December 18th, 2020 by Paul GreeleyTV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
Employees Star In WCVB’s Happy Holidays Promo
December 15th, 2020 by Paul GreeleyWCVB, Hearst’s ABC affiliate in Boston, managed to include “employees from all corners of the station” in the station’s Happy Holidays promo.
WCVB Spends Veterans’ Day Helping Veterans Heal
November 12th, 2020 by Paul GreeleyWCVB devoted part of its broadcast day to create awareness and raise funds for a non-profit, Home Base, that helps at-risk veterans and military families.
Boston’s WCVB Helps Fight Hunger With Televent
September 15th, 2020 by Paul Greeley“Our friends at WCVB have once again shown why they are leaders in our community by generously dedicating a whole day to raising awareness and encouraging all of us to take action towards providing hunger-relief to those in need,” said Catherine D’Amato, Greater Boston Food Bank’s president.
‘Newsroom Mom’ TV Anchor Retiring After 36 Years
August 28th, 2020 by Paul GreeleyKarole Honas, the self-described newsroom mom, is retiring from TV news in Idaho. Honas said her “kids” graduated to big markets including Los Angeles, Boston, New York, Atlanta, Portland and Seattle.
How Nexstar’s $120 Million Will Promote ‘News Nation’
August 21st, 2020 by Paul GreeleyPerry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
WSPA Hires Susan Pascal As Creative Services Director
July 20th, 2020 by Paul GreeleySusan Pascal has more than 17 years’ experience in TV station marketing in New York, Boston and Providence, R.I. “I’m excited,” said Pascal, “it’s going to be fun.”
WCVB Collects Equivalent Of 9 Million Meals For Boston Food Bank
May 6th, 2020 by Paul GreeleyTo meet the need as people continue to struggle during the coronavirus pandemic, the Greater Boston Food Bank distributed over 9.5 million pounds of food in April, eclipsing the 8.1 million pounds distributed in March, now the two largest distribution months in the food bank’s history.