“We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, promotion manager for WFXT, Cox’s Fox affiliate in Boston.
CityLine has been a recipient of the Associated Press Massachusetts/Rhode Island ‘Best’ Public Affairs Program and numerous Emmy nominations, and has been a catalyst in elevating diverse voices in and around Boston for many years.
TV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
WCVB, Hearst’s ABC affiliate in Boston, managed to include “employees from all corners of the station” in the station’s Happy Holidays promo.
WCVB devoted part of its broadcast day to create awareness and raise funds for a non-profit, Home Base, that helps at-risk veterans and military families.
“Our friends at WCVB have once again shown why they are leaders in our community by generously dedicating a whole day to raising awareness and encouraging all of us to take action towards providing hunger-relief to those in need,” said Catherine D’Amato, Greater Boston Food Bank’s president.
Karole Honas, the self-described newsroom mom, is retiring from TV news in Idaho. Honas said her “kids” graduated to big markets including Los Angeles, Boston, New York, Atlanta, Portland and Seattle.
Perry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
Susan Pascal has more than 17 years’ experience in TV station marketing in New York, Boston and Providence, R.I. “I’m excited,” said Pascal, “it’s going to be fun.”
To meet the need as people continue to struggle during the coronavirus pandemic, the Greater Boston Food Bank distributed over 9.5 million pounds of food in April, eclipsing the 8.1 million pounds distributed in March, now the two largest distribution months in the food bank’s history.