WSAW-WZAW Help Raise Enough Funds For 300,000 Meals
April 29th, 2020 by Paul Greeley“Helping and serving our community is what being a local broadcaster is all about,” said Bridget Fargen, WSAW/WZAW’s news director. “I am so proud to work with great people at WSAW and live in such a generous community. The money we raised will help feed a lot of people in Marathon County.”
How All TV Stations In KC Partnered For Fundraiser
April 23rd, 2020 by Paul GreeleyIn a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
WBZ Rebroadcasts Boston Marathon During Fundraiser
April 22nd, 2020 by Paul GreeleyA Patriots’ Day of Giving rallied people in their homes with special Boston Marathon programming, including a rebroadcast of the 2014 and 2018 races as well as an airing of BOSTON: The Documentary, the definitive history of the race.
Pittsburgh Sports Stars Featured In KDKA PSA
April 17th, 2020 by Paul GreeleyI got an email from Tina Veon, the creative director at KDKA, the CBS-owned affiliate in Pittsburgh, saying that the station did a PSA with some former Steelers/Pens/Pirates players to honor the real life heroes in her town and did I want more info about it. I told her yes, that if she gave me some background, I’d share her story but I would also tell her my Mean Joe Green story.
KCCI Raises $560,000 For Food Bank In Single Day
April 17th, 2020 by Paul Greeley“Having grown up in rural Iowa, I am familiar with the practice of one neighbor helping another so I am not surprised by the generosity of Iowans and their desire to help their neighbors in need,” said Michelle Book, Food Bank of Iowa’s president.
WTTV-WXIN Indianapolis Help Raise $219,000 For Food Pantries
April 14th, 2020 by Paul Greeley“The need is now,” said Dominic Mancuso, WTTV/WXIN’s general manager. “We asked the staff, can we turn this around quick, and they answered with a resounding ‘yes’.”
Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
April 9th, 2020 by Paul GreeleyOne doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
WOIO Cleveland Raises More Than $150,000 For Nonprofits
April 8th, 2020 by Paul Greeley“In terrible times like this pandemic, this was an example of a city and region at its best,” said Erik Schrader, WOIO’s general manager. “I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”
Sinclair Helps Salvation Army Provide Aid To People In Need
April 6th, 2020 by Paul GreeleyAll Sinclair-owned outlets are engaging in on-air, digital and social media efforts to support this effort, and the company will match donations up to $100,000. The campaign raised more than $100,000 on the first day and to date, the amount is approaching $350,000.
Roanoke Broadcasters Airing Live Coronavirus Special Tonight
April 6th, 2020 by Paul GreeleyCoronavirus: A Community Conversation, an hour-long, live panel discussion airs tonight at 7 on Roanoke, Va.’s WDBJ, WFXR, WSET and WSLS as well as WFIR-AM-FM and WVTF-FM.