KCBS-KCAL Holding Fundraiser For Los Angeles Students
April 2nd, 2020 by Paul GreeleyEighty percent of LAUSD students live in poverty. Donations will help provide meals and urgently needed supplies, provide devices, digital libraries and books and help students to continue learning.
WLOX To Broadcast Lessons For Mississippi K-12 Students
April 1st, 2020 by Paul GreeleyActivities and resources are aligned to the same standards and assignments students would normally be working on at this point in the school year. “WLOX feels an obligation to leverage its resources to help school districts and parents in these extraordinary times,” said Rick Williams, WLOX general manager.
More Local TV Videos To Help Cure The Coronavirus Blues
March 24th, 2020 by Paul GreeleyTV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
KELO Lights Up 200-Foot Tribute As A Beacon Of Hope
March 23rd, 2020 by Paul GreeleyNormally only turned on during the Christmas season, the lights will remain on 24 hours a day as a sign of hope for the community.
Local TV Marketers Spreading Messages Of Hope, Togetherness
March 22nd, 2020 by Paul GreeleyNow, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
Local TV’s Practical And Positive Responses To Coronavirus
March 20th, 2020 by Paul GreeleyI follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
WBTV Lives Up To Being ‘On Your Side’
March 3rd, 2020 by Paul GreeleyWBTV’s investigative team is leading the charge with the support of the station’s news director to include the entire newsroom in results-focused journalism. “This is a campaign designed to encourage viewers to turn to us when they need someone on their side,” said Robby Thomas, WBTV’s marketing director.
WBRC Debuts Powerful Weather Promos During Super Bowl
February 5th, 2020 by Paul GreeleyOver the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).
KELO Unveils $1 Million Studio Upgrade
February 4th, 2020 by Paul Greeley“The old studio was gutted from top to bottom so it’s all new and we love it,” said Jay Huizenga, KELO’s general manager.
Undecided Iowa Voters Probe Candidates At KCCI
January 31st, 2020 by Paul GreeleyThey’re undecided Iowa voters about who to vote for in the upcoming Iowa Caucus that kicks off on Monday. They represent a cross-section of their community in age, race, gender and social economic standings. And they are sitting down with some Democratic candidates for a conversation on-camera from the studios at KCCI, the Hearst CBS affiliate in Des Moines. They ask their own questions. It’s personal, revealing, and to the point.