How KHOU’s Late News Led February’s Ratings
March 22nd, 2021 by Paul GreeleyResponsive and responsible news coverage, marketing that highlighted its on-air talent, new news franchises and a deep freeze lifted KHOU late news to the top during the February ratings period.
How TV Stations Are Connecting With Their Communities
March 12th, 2021 by Paul GreeleyTV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
Nexstar’s California Stations Host Pandemic Town Hall
March 9th, 2021 by Paul GreeleyThe one-hour virtual town hall will be hosted from the studios of KTXL Sacramento, and has the potential to reach more than 28 million viewers across California.
Meredith’s Marketing Hubs Handle ‘Juggling Act’
March 8th, 2021 by Paul GreeleyMeredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Graham Media Recognizes Its Stations’ Best News Storytelling
March 2nd, 2021 by Paul GreeleyGraham Media Group announced the winners of its second annual Grahammy Awards. “I am thrilled to honor the best of the best across all of Graham’s markets and to acknowledge the outstanding, creative work our newsrooms produce every day,” says Emily Barr, Graham Media’s president and CEO.
WBRC’s Weather Branding Delivers Viewers During Tornado
February 22nd, 2021 by Paul GreeleyWhen a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
Scripps’ Recognizes Employees Who Went Above And Beyond
February 16th, 2021 by Paul Greeley“The global pandemic, the focus on racial justice and the intense partisanship of 2020 called on us to work harder and smarter than ever, and today we celebrate a few of the many Scripps employees across the country who rose to the occasion,” says Adam Symson, Scripps’ president.
In Memory Of Bruce Lindgren, TV Station Marketing Specialist
February 12th, 2021 by Paul GreeleyIn his 31 years running Lindgren & Associates, Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death prompted an outpouring of love, admiration and thanks from people who worked with Bruce.
Waypoint Media Stations To Unveil New Promos During Super Bowl
February 5th, 2021 by Paul GreeleyThe Super Bowl is annually the most watched television event in the United States. Many CBS affiliates around the country will be taking advantage of that huge audience by airing new branding image promotions.
WDJT Super Bowl Promos Inspired By ESPN
February 4th, 2021 by Paul Greeley“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.