KOAT Helps Feed New Mexico Families With Fundraiser
April 23rd, 2020 by Paul Greeley“KOAT’s Project CommUNITY Giving Tuesday made a huge difference for families in central New Mexico, with donations raising over $81,000 in total,” said Rodney Prunty, United Way of Central New Mexico’s president.
Saints Coach Helps WDSU Raise Nearly $400K For New Orleans Food Bank
April 22nd, 2020 by Paul GreeleyThe donations included $100,000 from Sean Payton, the New Orleans Saints head coach. “During times like these, it is not only our duty but our privilege to join in and help our community,” said Joel Vilmenay, WDSU’s general manager.
New WBND ‘Together’ Promo Uses Local Viewer’s Voice
April 22nd, 2020 by Paul Greeley“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
WBZ Rebroadcasts Boston Marathon During Fundraiser
April 22nd, 2020 by Paul GreeleyA Patriots’ Day of Giving rallied people in their homes with special Boston Marathon programming, including a rebroadcast of the 2014 and 2018 races as well as an airing of BOSTON: The Documentary, the definitive history of the race.
WRC Fund Drive Benefits Over 60 Nonprofits
April 20th, 2020 by Paul GreeleyWRC, the NBC O&O in Washington, held a fund drive on Thursday, April 16, that raised almost $50,000 in money and donations for local non-profit organizations directly helping people through the COVID-19 pandemic.
WPIX Promo Salutes New York City’s Very Own Heroes
April 20th, 2020 by Paul GreeleyWPIX, Scripps’ CW affiliate in New York City, created a 90-second music image spot as a tribute to first responders, city workers and the courageous healthcare workers by re-working its station anthem, We Are New York’s Very Own.
Pittsburgh Sports Stars Featured In KDKA PSA
April 17th, 2020 by Paul GreeleyI got an email from Tina Veon, the creative director at KDKA, the CBS-owned affiliate in Pittsburgh, saying that the station did a PSA with some former Steelers/Pens/Pirates players to honor the real life heroes in her town and did I want more info about it. I told her yes, that if she gave me some background, I’d share her story but I would also tell her my Mean Joe Green story.
WTAE Telethon Raises Enough For 6 Million Meals
April 16th, 2020 by Paul GreeleyProject Community: Day of Giving, raised $1.2 million, the equivalent of more than 6 million meals for area communities. It was the largest single day fundraising in the station’s 62-year history.
How Local TV Marketers Manage Staff From Home
April 16th, 2020 by Paul GreeleyI wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
WTTV-WXIN Indianapolis Help Raise $219,000 For Food Pantries
April 14th, 2020 by Paul Greeley“The need is now,” said Dominic Mancuso, WTTV/WXIN’s general manager. “We asked the staff, can we turn this around quick, and they answered with a resounding ‘yes’.”