How El Paso TV Stations Covered The Killing
August 7th, 2019 by Paul GreeleyIn the country’s 85th television market, El Paso, when a major breaking news story like this one happens, it can put enormous pressure on the TV stations there to adequately cover the story. Here’s a picture of how the local stations and their owners responded.
Reporting For Philly’s WPVI ‘A Dream Come True’
August 2nd, 2019 by Paul GreeleyIn a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of Marketing.
KPRC Storms The Stands At Astros Game
July 26th, 2019 by Paul GreeleyOn Tuesday, KPRC hosted more than 264 staff, friends and fans in the upper deck of Minute Maid Park to execute two card flip stunts between the 3rd and 4th innings of the game to celebrate their 70th anniversary.
WAVY/WVBT Begin School Supply Drive
July 26th, 2019 by Paul GreeleyWAVY and WVBT, Nexstar’s NBC and Fox affiliate respectively in Portsmouth, Virginia, are launching their 10 On Your Side Operation School Supplies initiative tomorrow. Last year, more than 80,000 items made their way to 12 school districts across the area.
Sounds Of Morning Routine Make Music In KDKA Promo
July 16th, 2019 by Paul GreeleyThat’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”
News Directors Get Inspired At Promax Station Summit
July 12th, 2019 by Paul GreeleyTwo local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
WJXT Partners With ‘Visit Jacksonville’ For Year-Round Campaign
July 10th, 2019 by Paul GreeleyWJXT and WCWJ, Graham Media’s stations in Jacksonville, partnered with Visit Jacksonville to create an annual voter-centric guide, JaxBest, highlighting the best local attractions and businesses that shape the city. “We invite Jacksonville to watch WJXT and WCWJ for updates on the Jax Best campaign,” said Michael Corrigan, Visit Jacksonville CEO.
WXIN Takes Its Morning News On The Road
July 9th, 2019 by Paul GreeleyWXIN, Tribune’s Fox affiliate in Indianapolis, hit the road to produce its morning newscast in a town about about 20 miles from Indianapolis. It’s not easy to take a station’s morning newscast out of the studio to a remote location. But if you read some of the comments posted on WXIN’s Facebook page, you’ll see that viewers love it.
Corporate Openings At Graham and Nexstar Headquarters
July 8th, 2019 by Paul GreeleyBoth Graham and Nexstar have openings in their respective corporate headquarters in Chicago and Dallas for a chief technology officer and a senior vice president of local content development.
‘Winning News Viewers With Social’ Wows At Promax Summit
July 8th, 2019 by Paul GreeleyOne of the most revealing and relevant sessions at the Promax Station Summit in Las Vegas last month was Five Tips For Winning Viewers with Social Media. Today, it’s not likes, shares and comments that measure success on Facebook, said Apryl Pilolli, head of innovation at Social News Desk. “You need reach and ratings. You don’t need likes. Awareness, preference, loyalty and sales are more important.”