Meredith

When KVVU, Meredith’s Fox affiliate in Las Vegas, put its sales account execs on camera to sell the merits of Meredith Las Vegas, the results were dramatic.

New jobs listed on TVNewsCheck’s Media Job Center include openings for a promotion manager in Lincoln, Neb., and a promotions producer in Nashville.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a news director, meteorologist, and marketing and promotions producers for Nexstar, Graham Media, Meredith and Gray stations.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a chief engineer in South Carolina and a master control operator in New York.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for an on-air promotion manager at WSMV, the NBC affiliate in Nashville.

Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a vice president and general manager at a Meredith’s CBS affiliate in Michigan’s Great Lakes region.

How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.

Some TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.

CBS 46 Cares, The World of Weather, conducted weekdays at 1:15 p.m. by WGCL’s Chief Meteorologist Jennifer Valdez, is designed to help parents keep their children entertained while learning about the weather in a fun and innovative way.