Sales AEs Star In KVVU’s Campaign For Meredith Las Vegas
April 26th, 2021 by Paul GreeleyWhen KVVU, Meredith’s Fox affiliate in Las Vegas, put its sales account execs on camera to sell the merits of Meredith Las Vegas, the results were dramatic.
Promotions Manager And Producer Openings
April 12th, 2021 by Paul GreeleyNew jobs listed on TVNewsCheck’s Media Job Center include openings for a promotion manager in Lincoln, Neb., and a promotions producer in Nashville.
The New Us: Local TV Marketing In 2020, Part 1
July 27th, 2020 by Paul GreeleyMarketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
Stations Getting Creative To Help Local Advertisers
March 31st, 2020 by Paul GreeleySome TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.
WGCL Home Schools Atlanta Kids About Weather
March 25th, 2020 by Paul GreeleyCBS 46 Cares, The World of Weather, conducted weekdays at 1:15 p.m. by WGCL’s Chief Meteorologist Jennifer Valdez, is designed to help parents keep their children entertained while learning about the weather in a fun and innovative way.
WSMV Nashville Raises $400,000 For Tornado Relief
March 9th, 2020 by Paul GreeleyWSMV aired live cut-ins to help raise funding and educate viewers on what they can do to help the Red Cross and their neighbors rebuild the areas affected by the tornadoes that tore through Nashville and Putman County in the early hours of Tuesday morning, March 3.
What WDAF Kansas City Aired During Super Bowl
February 10th, 2020 by Paul GreeleyAs you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
During Super Bowl, KOKH Airs Rockin’ News Promo
February 7th, 2020 by Paul GreeleyAt KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KPTV Airs Promo Made With Legos During Super Bowl
February 6th, 2020 by Paul GreeleyKPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.