How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
Some TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.
CBS 46 Cares, The World of Weather, conducted weekdays at 1:15 p.m. by WGCL’s Chief Meteorologist Jennifer Valdez, is designed to help parents keep their children entertained while learning about the weather in a fun and innovative way.
WSMV aired live cut-ins to help raise funding and educate viewers on what they can do to help the Red Cross and their neighbors rebuild the areas affected by the tornadoes that tore through Nashville and Putman County in the early hours of Tuesday morning, March 3.
As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.
Most news ratings that change in any market year-to-year are measured in single digits. You rarely see a station grow its ratings in one newscast by 30% or more. But that’s exactly what Meredith’s WSMV Nashville did, not just in one newscast, but across five of its early evening newscasts.
The latest job posted to TVNewsCheck’s Media Job Center is for a senior graphic artist for Meredith’s NBC affiliate in what Travel+Leisure ranked as the country’s friendliest city.
Just posted last week to TVNewsCheck’s Media Job Center are directors of TV sales openings by Gray, Meredith, Nexstar and News Press & Gazette for stations in Memphis, Hampton Roads, Colorado Springs and Greenville, S.C.