Local TV Marketers Spreading Messages Of Hope, Togetherness
March 22nd, 2020 by Paul GreeleyNow, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
Meredith Stations Set COVID-19 Contingency Plans
March 20th, 2020 by Paul GreeleyAll Meredith news stations are providing viewers with local coronavirus updates every hour via mobile news apps and social channels.
Local TV’s Practical And Positive Responses To Coronavirus
March 20th, 2020 by Paul GreeleyI follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
KWWL Waterloo Airing Coronaviris Special Tonight
March 18th, 2020 by Paul GreeleyKWWL, Quincy Media’s NBC-CW -affiliate in Waterloo, Iowa (DMA 90), is airing a live, half-hour special on the coronavirus situation. The special, Coronaviris: Facts. Not Fear, airs tonight at 6:30.
Nexstar Airing Statewide Town Hall With Texas Governor
March 18th, 2020 by Paul GreeleyThe governor will address the statewide response to the current coronavirus outbreak and will be joined by top state government officials from the departments of health, infectious diseases, education, and emergency management.
WAPT Jackson Expands Late Newscast To An Hour
March 17th, 2020 by Paul Greeley“Our mission is to inform and protect the Jackson community,” said Mike Neelly, WAPT’s general manager. “Expanding our newscasts is just one more way we’re able to do this. This community service will help us in our commitment to delivering facts over fear on all our platforms.”
WCVB Boston Promo Reinforces Trust In Local News
March 17th, 2020 by Paul GreeleyThrough on-air broadcasts, Facebook updates, and website stories, local TV news operations are providing a reliable source about all the constant changes that seem to happen every minute. Let me know what your station is doing during this crisis. I’ll post updates as I get them.
Local TV News Promos Reassure Viewers
March 16th, 2020 by Paul GreeleyThe one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.
Nexstar Stations Streaming Coronavirus Information Daily
March 13th, 2020 by Paul Greeley“We launched the daily stream earlier this week as an additional resource for people to get the latest headlines on the virus from trusted, local news sources,” said Austin Kellerman, Nexstar’s director of digital content. “With all the misinformation out there, this is a way to get trusted information out to the public.”
How Are Stations Promoting Their Coronavirus Coverage?
March 12th, 2020 by Paul GreeleyI’m looking to share how TV stations in the U.S. are promoting and covering the coronavirus pandemic in their markets. You can contact me at [email protected] or call me with any questions at 817-578-6324.