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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

How Are Stations Promoting Their Coronavirus Coverage?

I’m looking to share how TV stations in the U.S. are promoting and covering the coronavirus pandemic in their markets. You can contact me at paul@newscheckmedia.com or call me with any questions at 817-578-6324.

by Paul Greeley March 12, 2020 4:16 EDT

The coronavirus story is ever expanding, unfolding minute by minute around the globe.

How are TV stations in America dealing with the story? How are they promoting their coronavirus coverage? I want to know.

You can contact me at paul@newscheckmedia.com or call me with any questions at 817-578-6324.

I can’t say I’ve seen a situation quite like the one the world is in now.

Send me your station’s examples of news stories and social media posts, and any promotional examples you’d like to share, preferably on YouTube or Vimeo.

Andrew Felix

I got this example from Andrew Felix, the creative services director at WEAU, Gray’s NBC affiliate in Eau Claire, Wis.

“My goal was to create something that looked serious but did not create extra hype. I dialed back the language and focused on our coverage and the reasons why viewers should keep watching for updates.”

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Tags: advertising, Andrew Felix, branding, Coronavirus, creative services, creative services directors, Eau Claire, Facebook, Gray, journalism, local news, Market Share, NBC, news marketing, news promotion, TVNewsCheck, Vimeo, WEAU, YouTube

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