WISH Airing Live Special About Indianapolis Crime
February 25th, 2020 by Paul GreeleyWISH, Circle City Broadcasting’s CW affiliate in Indianapolis is airing an hour-long, commercial-free, live discussion about how the city’s crime rate has climbed to its current level and what can be done to help make the city safer.
Capitol Broadcasting Programs Earn Regional Emmys
February 21st, 2020 by Paul GreeleyCapitol Broadcasting, which owns WRAL, the NBC affiliate in Raleigh, N.C., earned several regional Emmy awards for original programs. This Is Human Trafficking won in the categories of Public Affairs and Promo Spot/Program, while Black Country was honored in the Entertainment category.
Lilly Broadcasting Ups Brian Trauring To EVP
February 20th, 2020 by Paul GreeleyTrauring will focus on news and marketing with added responsibilities to oversee strategic planning, recruiting and retention, quality control, digital platforms and enhanced synergies between the company’s television and radio stations.
Baltimore’s Morning Rock DJs Return To WBAL-TV
February 19th, 2020 by Paul GreeleyJustin, Scott and Spiegel Shouldn’t Be On TV, a half-hour TV show featuring Baltimore’s top-rated radio morning show Justin, Scott and Spiegel from WIYY-FM (98 Rock) returned this past weekend immediately following Saturday Night Live on WBAL.
WVUE New Orleans Went ‘Hyper Local’ On Super Bowl Sunday
February 12th, 2020 by Paul GreeleyWVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”
WDRB Louisville’s Super Bowl Sunday Strategy
February 11th, 2020 by Paul Greeley“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
What WDAF Kansas City Aired During Super Bowl
February 10th, 2020 by Paul GreeleyAs you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
During Super Bowl, KOKH Airs Rockin’ News Promo
February 7th, 2020 by Paul GreeleyAt KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KPTV Airs Promo Made With Legos During Super Bowl
February 6th, 2020 by Paul GreeleyKPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.
WBRC Debuts Powerful Weather Promos During Super Bowl
February 5th, 2020 by Paul GreeleyOver the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).