Charlotte’s WCNC Donates $10K To Toy Drive
November 24th, 2020 by Paul GreeleyThousands of families are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children, with applications up nearly 40% for children age 0 to 12 years old.
KING Reporter Raises A Glass, And Questions, With Politicians
October 30th, 2020 by Paul GreeleyChris Daniels, chief reporter at KING Seattle, has been captured on camera at least 32 times drinking with local and state politicians. “I just don’t want to do politics the way it has been done in the past.”
KVUE Reports On Racial Equality For ‘A Better Austin’
October 14th, 2020 by Paul GreeleyThe specials investigated the roots and results of systemic racism in Austin in housing, health care, education, criminal justice and police brutality.
Tegna’s KING Facing — And Fighting — Racism In New Series
October 6th, 2020 by Paul GreeleyKING, Tegna’s NBC affiliate in Seattle, is airing a series of half-hour specials on racial inequality and social justice titled, Facing Race. The 13 half-hour specials are airing immediately after Sunday Night Football, a highly viewed and coveted time slot for NBC affiliates.
A One-Man-Band In TV News For 29 Years
September 16th, 2020 by Paul GreeleyBrendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.
Grading Racial Diversity In TV News
August 10th, 2020 by Paul GreeleyTelevision executives from E.W. Scripps, Tegna and the NAB will assess what progress the industry is making toward diversity and inclusion among its ranks and in front of its news cameras in an Aug. 13 TVNewsCheck Working Lunch webinar. Register here.
The New Us: Local TV Marketing In 2020, Part 1
July 27th, 2020 by Paul GreeleyMarketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.
Promax Station Summit: Why Virtual Makes It Better In 2020
July 24th, 2020 by Paul GreeleyIn a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
More Local TV Videos To Help Cure The Coronavirus Blues
March 24th, 2020 by Paul GreeleyTV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.