How KHOU’s Late News Led February’s Ratings
March 22nd, 2021 by Paul GreeleyResponsive and responsible news coverage, marketing that highlighted its on-air talent, new news franchises and a deep freeze lifted KHOU late news to the top during the February ratings period.
WXIA Taps Skeptical Mom Viewer For Vaccine Reporting
March 1st, 2021 by Paul GreeleyWXIA Atlanta took an innovative approach to address concerns and mistrust over the COVID-19 vaccines. Instead of a reporter interviewing the experts, they turned the questioning over to an Atlanta viewer skeptical of the COVID-19 vaccines, a mom with two kids who was also a caregiver for her live-in elderly mother.
Louisville’s WHAS Highlights ‘Moments That Matter’ For Black History Month
February 15th, 2021 by Paul GreeleyWHAS in Louisville, Ky., is celebrating Black History Month with Moments That Matter, a series of interviews with 28 people in the area revealing the city’s problematic history.
WTLV-WJXX Form Vaccine Team To Answer Viewer Questions
February 9th, 2021 by Paul GreeleyThe burning questions on everybody’s minds right now revolve around the COVID vaccine. Am I eligible? Where and when can I get a vaccine? WTLV-WJXX in Jacksonville, Fla., formed a Vaccine Team, consisting of reporters and producers who take calls, emails and texts from viewers and sharing that information on all their platforms.
WJXX Interviews WW II Vets On Deck Of Destroyer
January 26th, 2021 by Paul GreeleyHaving the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing tomorrow, Voices of Valor WWII 75 Years Later.
New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
TV Stations Provide Millions Of Meals For The Hungry
January 15th, 2021 by Paul GreeleyLocal TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.
WTLV-WJXX Focuses On Viewers In Year-Ender
January 6th, 2021 by Paul GreeleyDelivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
Local TV Keeps Giving To Help Those In Need
December 18th, 2020 by Paul GreeleyTV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
Helping Their Communities: It’s What TV Stations Do
November 30th, 2020 by Paul GreeleyTV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.