WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
WDIV Schools Detroit On Education Questions
August 27th, 2020 by Paul GreeleyIf ever there was a time to focus and brand news coverage on education, it’s now. What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.
WDIV Gives Free Advertising To 15 Small Businesses
August 4th, 2020 by Paul GreeleyWDIV’s Vote 4 The Best contest, which generated more than 650,000 votes, awarded $7,500 each to 15 small businesses that won in their category.
WDIV’s ‘Fulfilling The Dream’ Special Airs On Historic Day
June 26th, 2020 by Paul GreeleyOn the anniversary of Detroit’s Walk To Freedom 57 years ago, the largest civil rights demonstration in the nation’s history up to that date, WDIV aired a special program about racism in our society and how to make real changes.
WDIV’s New Reporter Chronicles Difficult Move During Pandemic
June 5th, 2020 by Paul GreeleyMoving is an occupational hazard in the local TV business. Grant Hermes had a new job to get to in Detroit at WDIV, so he, his fiancé Becca, their 85-pound dog, and 18-pound cat, set out in a pickup truck from Oklahoma City during the coronavirus crisis. Not everything went smoothly.
WDIV Community Effort Benefits Frontline Workers And Restaurants
April 24th, 2020 by Paul GreeleyFood4Frontline has delivered 3,000 meals and has confirmed the delivery of 10,000 more with local hospitals, service providers and food partners over the next couple weeks. Seems like a win-win.
Graham’s WDIV Goes All Things Hoffa For Podcast
December 5th, 2019 by Paul GreeleyHoffa’s disappearance is one of the most notorious unsolved crimes of the 20th century. He lived most of his life in Detroit and was last seen 20 miles north of the city. Interest in what happened to Hoffa has never waned, and the mystery only deepens as the decades pass. Recent projects, including a Martin Scorsese film on the subject, are sparking a new wave of theories, investigation, and excitement about what seems to be the ultimate cold case.
WDIV Scores Big On Kids Choir’s National Story
September 26th, 2019 by Paul GreeleyOn Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.
Graham’s WDIV Podcasts Reaching New Audiences
April 5th, 2019 by Paul GreeleyZak Rosen, Graham Media’s podcast director, said the podcasts use archival content already generated by WDIV’s TV news coverage of the stories, updated and enlarged with new interviews.
WDIV Steps Up To Help Fed Workers On Shutdown
January 25th, 2019 by Paul GreeleyFederal workers in Michigan out of work due to the government shutdown are calling out, Help Me Hank. And WDIV’s consumer reporter, Hank Winchester, is listening. Winchester and the station are providing news coverage that offers insight and resources for workers who are trying to stay afloat without getting a paycheck.