Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
If ever there was a time to focus and brand news coverage on education, it’s now. What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.
WDIV’s Vote 4 The Best contest, which generated more than 650,000 votes, awarded $7,500 each to 15 small businesses that won in their category.
On the anniversary of Detroit’s Walk To Freedom 57 years ago, the largest civil rights demonstration in the nation’s history up to that date, WDIV aired a special program about racism in our society and how to make real changes.
Moving is an occupational hazard in the local TV business. Grant Hermes had a new job to get to in Detroit at WDIV, so he, his fiancé Becca, their 85-pound dog, and 18-pound cat, set out in a pickup truck from Oklahoma City during the coronavirus crisis. Not everything went smoothly.
Food4Frontline has delivered 3,000 meals and has confirmed the delivery of 10,000 more with local hospitals, service providers and food partners over the next couple weeks. Seems like a win-win.
Hoffa’s disappearance is one of the most notorious unsolved crimes of the 20th century. He lived most of his life in Detroit and was last seen 20 miles north of the city. Interest in what happened to Hoffa has never waned, and the mystery only deepens as the decades pass. Recent projects, including a Martin Scorsese film on the subject, are sparking a new wave of theories, investigation, and excitement about what seems to be the ultimate cold case.
On Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.
Zak Rosen, Graham Media’s podcast director, said the podcasts use archival content already generated by WDIV’s TV news coverage of the stories, updated and enlarged with new interviews.
Federal workers in Michigan out of work due to the government shutdown are calling out, Help Me Hank. And WDIV’s consumer reporter, Hank Winchester, is listening. Winchester and the station are providing news coverage that offers insight and resources for workers who are trying to stay afloat without getting a paycheck.