Local TV news marketers around the country are continuing to rise to the challenge of working remotely while adjusting their branding messages in these times of uncertainty due to the pandemic. In Seattle, Brent Ayres, the marketing and creative services director for KCPO, the Fox-owned affiliate, said that his station had to retire the station’s entire inventory of marketing messages and replace them with new ones during the pandemic.
Television executives from E.W. Scripps, Tegna and the NAB will assess what progress the industry is making toward diversity and inclusion among its ranks and in front of its news cameras in an Aug. 13 TVNewsCheck Working Lunch webinar. Register here.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a general sales manager at WVII and WFVX, the ABC and Fox affiliates in Bangor, Maine, owned by Rockfleet Broadcasting.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for an on-air promotion manager at WSMV, the NBC affiliate in Nashville.
The list of how local TV stations around the country contribute to the well-being of their respective communities is long, diverse and never ending. While the various causes are all laudable, deserving and appreciated, making sure children have enough to eat is one that ranks among the most important.
The Nexstar Fox affiliate in Charlotte, N.C., has a new owner, new general manager and now a new news director, all since March. I caught up with Casey Clark in the WJZY Charlotte newsroom on Thursday, his second day on the job.
WPTV provided viewers with weather coverage of Isaias for more than 20 hours all while staying safe and socially distanced. Due to the virus, everything from food planning to sleeping arrangements at the station had to be modified.
WDIV’s Vote 4 The Best contest, which generated more than 650,000 votes, awarded $7,500 each to 15 small businesses that won in their category.
Local TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a multimedia writer/editor/producer for the Scripps station in Phoenix.