TVNewsCheck is sharing installments of “How To,” our original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. TV creatives, put your thinking caps on and tell us what topics you’d like to see explained.
PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare
Midland/Odessa Stations Join Together To Help Nonprofits
Usually, TV stations in the same market are fiercely competitive. But occasionally, they can come together and act as one when the need is great. “It was the first time the local stations have come together to help a single cause,” says Don Davis, the GM of KOSA, Gray’s CBS affiliate in Odessa, Texas.
WBRZ Sees A Sure Thing In Sports Betting Programming
As Louisiana moves closer to legalizing online sports betting, WBRZ, Manship’s ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.
New Jobs Posted To TVNewsCheck
New jobs posted to TVNewsCheck’s Media Job Center this week include openings for a multimedia sales account exec, a news producer, a general manager, a national sales manager, a broadcast technology manager, a senior account exec and a digital sales director.
WTMJ Earns Cronkite Award For Pandemic Unemployment Investigation
During its months-long investigation, the TMJ4 I-Team regularly reported on Wisconsin’s overly complicated and neglected unemployment system, which collapsed under the pressure of the pandemic. It helped 83 people collect nearly $400,000 in unemployment back pay.
TVNewsCheck Launches Weekly ‘Marketing Monday’ Newsletter
TVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
WPTV Meteorologist Goes Virtual To Continue Annual Bike Ride For The Red Cross
For the past 23 years, WPTV’s Chief Meteorologist Steve Weagle spends 5 days on a bike riding down coast of Florida to raise awareness for hurricane preparedness and funds for the American Red Cross. This year’s ride was virtual and featured live looks from different locations around the community.
WTVO’s High School Quiz Show Wins By Every Measure
WTVO in Rockford, Ill., just completed the seventh season of its high school quiz show, Bergstrom Stateline Quiz Bowl. The station has aired 230 episodes so far. “It has been just hugely successful,” says David Rydell, chairman of the Bergstrom Manufacturing company, the show’s title sponsor.
WGN Chicago Launches Digital-Only Newscasts
WGN, Nexstar’s independent station in Chicago, recently launched, WGN News Now, digital-only newscasts providing news and weather updates each weekday at 1 p.m., 2 p.m. (en Español) and 3 p.m.
Katharyn Howe DeVille Is Right At Home As KTAL’s New CSD
DeVille, an LSU grad, won’t have to move, or become familiar with the market as Shreveport is her hometown. “The best thing is that I get to do this in my hometown where I am close to my family,” says DeVille.