KSWB, Tribune’s San Diego’s Fox affiliate, unveiled a new set Tuesday during its 1 p.m. newscast. The new set uses 360 degrees of studio space instead of the traditional 180, and was designed by Tim Saunders of Broadcast Design International. The circular news desk design is the first and only of its kind in the […]
KSWB, Tribune’s San Diego’s Fox affiliate, unveiled a new set Tuesday during its 1 p.m. newscast.
The new set uses 360 degrees of studio space instead of the traditional 180, and was designed by Tim Saunders of Broadcast Design International.
The circular news desk design is the first and only of its kind in the San Diego market, and seats up to six people for more interactive conversations between anchors and guests.
The brick facade along the studio walls is a subtle nod to San Diego’s rich history and heritage, reminiscent of the Gaslamp Quarter.
A custom surfboard by local surf legend Bird Huffman of Bird’s Surf Shed, and an original print by renowned San Diego photographer Aaron Chang, add local elements that visually align KSWB’s So San Diego brand.
“It’s a constant goal of ours to create innovative ways to deliver content on broadcast and digital platforms,” said Rich Goldner, KSWB’s news director.
“This new 360-degree set creates a dynamic environment that will bring the viewer along for the ride during the broadcast.”
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