WJXT Chronicles Disappearance Of 5-Year-Old Girl
February 11th, 2019 by Paul GreeleyWJXT, Graham Media’s independent station in Jacksonville, Fla., hopes a series of special reports and podcasts will generate new leads. The television special reports are about 3 minutes, and the podcasts, more in-depth, run about 22 minutes.
WLWT Turns Viewers’ Favorite Lunch Spots Into Content
February 8th, 2019 by Paul GreeleyIn Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.
New Morning News Campaign From Stephen Arnold Music
February 8th, 2019 by Paul GreeleyGreat Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.
Viewers Say TV News Promos Best Super Bowl Commercials
February 7th, 2019 by Paul GreeleyViewers watching the Super Bowl in some markets said the local TV news promos were the best commercials during the game. I loved it!!! I had to go back and watch it again!! So true!!
WAPT Promo Promises Urgent, Unique News Coverage
February 5th, 2019 by Paul GreeleyWAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.
WGAL Preserving News Footage From 1949-1979
February 4th, 2019 by Paul GreeleyWGAL, Hearst’s NBC affiliate in Lancaster, Pa., is partnering with nearby Millersville University to preserve and digitize 30 years of the station’s news footage from 1949 through 1979. “When I first saw a portion of the archive in WGAL’s basement, I knew they had an unmatched treasure of historically significant material,” said Dr. Daniel Wubah, Millersville University’s president.
WMAQ’s News Chopper Is Above It All
February 1st, 2019 by Paul GreeleyChicago’s WMAQ positions its news chopper, Sky 5, as above it all. Here are a couple new promos. Diane Hannes, the station’s VP of creative services, sent these along inspired by the Market Share two-part series, Marketing Local TV News Choppers.
WCIU To Air Black History Month Special
January 29th, 2019 by Paul GreeleyCreating History will feature six individuals and how they are leaving their mark on the world through compassion for others.
Live On This Yacht As Creative Services Director In Miami
January 28th, 2019 by Paul GreeleySouth Florida’s WSVN, the Fox affiliate owned by Sunbeam, is looking for a creative services director to continue its tradition of innovative promos, eye-catching visuals, and cutting-edge set designs.
WDIV Steps Up To Help Fed Workers On Shutdown
January 25th, 2019 by Paul GreeleyFederal workers in Michigan out of work due to the government shutdown are calling out, Help Me Hank. And WDIV’s consumer reporter, Hank Winchester, is listening. Winchester and the station are providing news coverage that offers insight and resources for workers who are trying to stay afloat without getting a paycheck.