When a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
In 2011, WPVI in Philadelphia, created a promo using 3rd graders for its school closing announcements on the news. A remake of that promo pays homage to high school seniors who have had their world turned upside down due to the pandemic.
The process, from start to finish, took about five months. The station used light painting photography to capture the flavor of real Chicago, beyond what the tourists see.
WHAS in Louisville, Ky., is celebrating Black History Month with Moments That Matter, a series of interviews with 28 people in the area revealing the city’s problematic history.
In his 31 years running Lindgren & Associates, Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death prompted an outpouring of love, admiration and thanks from people who worked with Bruce.
This Saturday night, WIYY-FM’s (98 Rock) morning team of Justin, Scott and Spiegel will mark their return to WBAL-TV as the station presents Justin, Scott and Spiegel Shouldn’t Be On TV, immediately following Saturday Night Live.
For Jonathan Killian, NewsNation’s new VP for creative marketing and brand communications, one one of the first challenges is helping viewers find the fledgling national newscast, whose brand of center-of-the-road news has been slow to get off the ground with viewers.
The Super Bowl is annually the most watched television event in the United States. Many CBS affiliates around the country will be taking advantage of that huge audience by airing new branding image promotions.
“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.
“Never has our mission to create a fully informed world through journalism education, improving childhood literacy and giving back to Scripps communities been more important than it was in 2020,” says Liz Carter, the foundation’s president and chief executive officer.