Nexstar Adds To Its Creative Team At WGN America
February 25th, 2021 by Paul GreeleyWGN America, which will be rebranded on Monday, March 1st, to NewsNation, has announced some promotions and hires to its creative team in Chicago.
How Austin’s KTBC Survived Covering Extreme Cold
February 23rd, 2021 by Paul GreeleyIt was a week of extreme weather in Austin. Most people had no power, no water and a dwindling supply of food. The employees of KTBC, the city’s Fox O&O, were also dealing with that major story they were covering.
WBRC’s Weather Branding Delivers Viewers During Tornado
February 22nd, 2021 by Paul GreeleyWhen a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
WPVI’s ‘Then And Now’ Promo Honors HS Seniors
February 19th, 2021 by Paul GreeleyIn 2011, WPVI in Philadelphia, created a promo using 3rd graders for its school closing announcements on the news. A remake of that promo pays homage to high school seniors who have had their world turned upside down due to the pandemic.
Chicago’s ‘The U’ Creates New Graphics Entirely In-House
February 18th, 2021 by Paul GreeleyThe process, from start to finish, took about five months. The station used light painting photography to capture the flavor of real Chicago, beyond what the tourists see.
Louisville’s WHAS Highlights ‘Moments That Matter’ For Black History Month
February 15th, 2021 by Paul GreeleyWHAS in Louisville, Ky., is celebrating Black History Month with Moments That Matter, a series of interviews with 28 people in the area revealing the city’s problematic history.
In Memory Of Bruce Lindgren, TV Station Marketing Specialist
February 12th, 2021 by Paul GreeleyIn his 31 years running Lindgren & Associates, Lindgren worked with countless local TV marketing personnel for a variety of broadcast groups across the country. His death prompted an outpouring of love, admiration and thanks from people who worked with Bruce.
WBAL Airing ‘Justin, Scott And Spiegel Shouldn’t Be On TV’
February 12th, 2021 by Paul GreeleyThis Saturday night, WIYY-FM’s (98 Rock) morning team of Justin, Scott and Spiegel will mark their return to WBAL-TV as the station presents Justin, Scott and Spiegel Shouldn’t Be On TV, immediately following Saturday Night Live.
Marketing Vet Takes On ‘NewsNation’ Challenge
February 8th, 2021 by Paul GreeleyFor Jonathan Killian, NewsNation’s new VP for creative marketing and brand communications, one one of the first challenges is helping viewers find the fledgling national newscast, whose brand of center-of-the-road news has been slow to get off the ground with viewers.
Waypoint Media Stations To Unveil New Promos During Super Bowl
February 5th, 2021 by Paul GreeleyThe Super Bowl is annually the most watched television event in the United States. Many CBS affiliates around the country will be taking advantage of that huge audience by airing new branding image promotions.