Working at or owning a local TV station is temporary. Many worked there before you, leaving their impression on the viewers who live in the market. WTVM in Columbus, Georgia, is celebrating its 65th anniversary through the eyes of the people who worked there through the ages.
While you own that classic car, you are its custodian for a time, responsible for its upkeep, its shine, making sure the engine runs smoothly.
But what about the people who owned the car before you?
Working at or owning a TV station is temporary. Many worked there before you, leaving their impressions on the market’s viewers.
For a TV station, that’s a long continuous connection, and milestones like a 65th anniversary are one of the few times stations recognize and celebrate that relationship.
If I owned a station, I would find a way to make that history, that past, be alive all the time.
Especially if my station was the first in a market, a state, in a region.
That’s something you’ll always be. Ownership may change, affiliations may change, even call letters may change, but being the first is burned into history.
Imagine just the ID: WAAA, since 1953, New England’s First Television Station.
You can tap into that history while promoting the current situation.
In 1953, when WAAA went on the air, New England had its worst snow storm. Keep track of today’s weather with Chief Meteorologist John Smith on WFAA, since 1953, New England’s First Television Station.
WTVM, Raycom’s ABC affiliate in Columbus, Ga., is celebrating its 65th anniversary.
WTVM was the first television station in the Columbus market, signing on as WDAK an NBC affiliate, on October 6, 1953.
“We’re putting together a great show to highlight some great moments from our past,” said Brian Correll, the station’s marketing director.
Here’s the opening 7-minute segment from the WTVM anniversary special.