• Skip to main content
  • Skip to primary sidebar
TVNewsCheck, The Business of BroadcastingTVNewsCheck, The Business of Broadcasting
  • 
  • 
  • 
  • 
  • 
  • Advertise
  • Contact
  • Jobs
  • Help
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share
Back to Market Share HomeBack to TVNewsCheck Home

PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

WKRG’s New Weather Promo Is Catchy

Whitney Mosley, a promotions producer for WKRG, says the idea came to her when the station needed a new campaign for Chief Meteorologist Ed Bloodsworth. “We wanted the promo to be catchy and simple for people to remember.”

by Paul Greeley April 16, 2021 8:21 EDT

WKRG, Nexstar’s CBS affiliate in Mobile, Ala., just launched a new promo for Ed Bloodsworth, the station’s chief meteorologist.

Whitney Mosley

Whitney Mosley, a promotions producer for WKRG, says the idea came to her after the station decided it needed a new campaign for the weather guy.

“I brought the idea to Jay Chalmers, our marketing director, and we put our heads together to create the concept,” Mosley says. “We wanted the promo to be catchy and simple for people to remember.”

Mosley says they recruited the anchors to tell viewers, “Trust What Ed Says.”

“We got all departments involved, asking them to help us find people they knew who would love to be part of this. As you can see, it was very helpful.”

The station created #WKRGEdSays to give viewers a forum to talk about the weather on social media.

“We are reinforcing the phrase “Ed Says” in our newscast and will solicit viewer videos for future promotion,” Mosley says.

“Ed Says works with any type of weather, and on any platform, which makes the marketing possibilities endless.”


Nexstar Inc., America’s largest local broadcasting company, is seeking an experienced and dynamic Vice President/General Manager to oversee its media properties in Rockford, Il, (DMA #139.) following the upcoming retirement of the current Vice President and General Manager, Kelly Lattimer on July 1, 2021. In this role, the Vice President/General Manager will have full oversight over Nexstar’s operations at WQRF (FOX) and oversee its operational agreements with Mission Broadcasting providing services to WTVO (ABC/MyNet) through a JSA and SSA, as well as the station’s digital, mobile and social media assets. Click here for more specifics and how to apply. 

 

Tags: #WKRGEdSays, advertising, branding, CBS, creative services, Ed Bloodsworth, Jay Chalmers, journalism, local news, Market Share, marketing, Mobile, news marketing, news promotion, Nexstar, Paul Greeley, Trust What Ed Says, TVNewsCheck, Whitney Mosley, WKRG

Comments (0)

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

RSS Classifieds

  • IT Manager, Master Control Operator and Multimedia Account Executive
  • Anchor/Reporter, Sports Anchor/Reporter and Chief Engineer
  • Marketing Producer
  • News Producer
  • Traffic Reporter
  • Video Journalist (MMJ)
  • Writer Producer, Creative Services and Sales Account Executive
  • Marketing Director
  • Weekend Meteorologist, Multimedia Journalist, and Producers
  • Creative Services Writer/Producer, News Photographer and Accountant
Tweets by TVMarketShare
TIP PAUL
Send breaking news to
Paul@NewsCheckMedia.com
Or call him at 817-578-6324
  • TV News Check
  • Media Job Center
  • The Tech Zone
  • Market Share Marketing and Promotions Blog
  • TV Station Directory
  • Advertise
  • Jobs
  • Become a Member
  • Join TVN Plus
  • Free Email Newsletters & Alerts

TVN Events

  • Women in Technology
  • OTT News Summit
  • NewsTECHFutures Retreat
  • Cybersecurity for Broadcasters
  • NewsTECHForum
  • TV2020: Monetizing the Future
  • Disrupt the News Challenge

Reader Services

  • Log in/Subscribe
  • My Account
  • Update password
  • Update Email Address
  • Newsletters & Alerts
  • RSS
  • Join TVN Plus
  • Help

Connect

  • 
  • 
  • 
  • 
  • 
  • About
  • Contact
  • Member Help
  • Privacy Policy
  • Terms and Conditions
© Copyright 2022 NewsCheckMedia LLC, 24 West Lancaster Ave., Suite 205 Ardmore, PA 19003 | 484-412-8287
TVNewsCheck, The Business of Broadcasting
  • Programming
  • Technology
  • Business/Revenue
  • Journalism
  • Digital
  • Regulation
  • Market Share