Whitney Mosley, a promotions producer for WKRG, says the idea came to her when the station needed a new campaign for Chief Meteorologist Ed Bloodsworth. “We wanted the promo to be catchy and simple for people to remember.”
WKRG, Nexstar’s CBS affiliate in Mobile, Ala., just launched a new promo for Ed Bloodsworth, the station’s chief meteorologist.
Whitney Mosley, a promotions producer for WKRG, says the idea came to her after the station decided it needed a new campaign for the weather guy.
“I brought the idea to Jay Chalmers, our marketing director, and we put our heads together to create the concept,” Mosley says. “We wanted the promo to be catchy and simple for people to remember.”
Mosley says they recruited the anchors to tell viewers, “Trust What Ed Says.”
“We got all departments involved, asking them to help us find people they knew who would love to be part of this. As you can see, it was very helpful.”
The station created #WKRGEdSays to give viewers a forum to talk about the weather on social media.
“We are reinforcing the phrase “Ed Says” in our newscast and will solicit viewer videos for future promotion,” Mosley says.
“Ed Says works with any type of weather, and on any platform, which makes the marketing possibilities endless.”
Nexstar Inc., America’s largest local broadcasting company, is seeking an experienced and dynamic Vice President/General Manager to oversee its media properties in Rockford, Il, (DMA #139.) following the upcoming retirement of the current Vice President and General Manager, Kelly Lattimer on July 1, 2021. In this role, the Vice President/General Manager will have full oversight over Nexstar’s operations at WQRF (FOX) and oversee its operational agreements with Mission Broadcasting providing services to WTVO (ABC/MyNet) through a JSA and SSA, as well as the station’s digital, mobile and social media assets. Click here for more specifics and how to apply.
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