This clever and well-executed promo for WXYZ’s new app is sure to get many downloads. Phil Wrobel, creative services director at the Scripps-owned Detroit ABC affiliate, sent me this note along with the spot. “I thought this would be a fun promo to share with you. Our goal was to reinforce that our viewers and users […]
This clever and well-executed promo for WXYZ’s new app is sure to get many downloads. Phil Wrobel, creative services director at the Scripps-owned Detroit ABC affiliate, sent me this note along with the spot.
“I thought this would be a fun promo to share with you. Our goal was to reinforce that our viewers and users can connect with us and get our content on any platform. With the holidays right around the corner, we thought it was a perfect opportunity promote our brand on all the OTT platforms since many of these devices will probably be on a lot of people’s list this year.”
“We had a little fun with the copy and the timing of the spot was perfect for the shopping season. I hope you enjoy!”
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