How does one get better at their craft? Often, it’s looking at what others in the field are doing, especially work deemed award-winning, to find inspiration. Here are some promos from WPIX, Tribune’s CW affiliate in New York City that won Emmy Awards from The New York Chapter of the National Academy of Television Arts […]
Often, it’s looking at what others in the field are doing, especially work deemed award-winning, to find inspiration.
Here are some promos from WPIX, Tribune’s CW affiliate in New York City that won Emmy Awards from The New York Chapter of the National Academy of Television Arts and Sciences.
Thanks to WPIX’s David Hyman, VP of Marketing/Creative Services, Vas Moutzouros, creative services director, and Dave McDonald, on-air promotions manager who provided the descriptions of the production and inspiration for the spots.
PROMOTION: PROGRAM PROMO-IMAGE
Crime Watch Daily, Not On Our Watch
Crime Watch Daily launched its second season with Chris Hansen. Writer/Producer Heath Benfield gave the series a New York-centric feel with some “filmn noir” styling.
PROMOTION: NEWS PROMO-IMAGE
Mr G. Runs
Mr. G. has two passions: the weather and running. He’s run 33 NYC Marathons. Being a runner myself, one night while on a run Central Park, the Mozart track came up on my playlist and the idea popped into my head!
PROGRAM PROMO-SINGLE SPOT/CAMPAIGN
Two Teams, One Station
A varied approach to promoting WPIX’s baseball season-all using great music tracks. Writer/Producer Mike Lee teamed up with up hip-hop artist Chris G. aka Rugged N Raw to create a rap sell for the Subway Series. In a more direct sell, I found an incredible Jingle Punks track to create an exciting clip based spot. Jared Weitzman created a stylistic atmospheric piece with Eric Adiele targeting millennials.
No One Is Safe From Son Of Sam
A venture into original content for PIX11.com. Writer/Producer Heath Benfield and EP Roland Pujol bring back the nail-biting days when “Son of Sam” David Berkowitz struck fear in the hearts of New Yorkers.