Last week, an EF-2 tornado killed one person, and destroyed homes in Greensboro, N.C., with wind speeds of 135 mph. Market Share told the story yesterday of how WGHP, the Fox affiliate in High Point, N.C., raised money to help the victims. WFMY, Tegna’s CBS affiliate in the market, along with the United Way also […]
Market Share told the story yesterday of how WGHP, the Fox affiliate in High Point, N.C., raised money to help the victims.
The partnership generated more than $100,000.
“The tornado touched down in the same neighborhood where our station is located,” said Bob Kim, WFMY’s marketing director.
“So, we have sent news teams into the fray every day since the disaster occurred, telling the stories of individuals impacted by the storm. The response from the community has been amazing.”
Wells Fargo made the largest donation, contributing $50,000. Many other local businesses made large donations as well, including Maple View Creamery, nOma Foods and Skatetown USA.
WFMY and 50-plus participating organizations will continue to coordinate donations with key drop-off locations near the affected areas in Greensboro and Rockingham county.
“WFMY News 2 launched #2Cares to partner with our community to give and volunteer where the need is greatest,” said Larry Audas, WFMY’s general manager.
“We’re humbled to be part of something bigger than us and all about our neighbors. #2Cares will coordinate relief, support and tangible help until our community is back on its feet.”