The rules are simple. Four TV station creative services departments are given the same special report investigative story. Each department has 48 hours to turn around a 30-second promo with shorter versions including one for social media. Who wins? You decide. The Battle Of Promo Superstars was back again this year at the PromaxBDA Station […]
The rules are simple.
Four TV station creative services departments are given the same special report investigative story.
Each department has 48 hours to turn around a 30-second promo with shorter versions including one for social media.
Who wins? You decide.
The Battle Of Promo Superstars was back again this year at the PromaxBDA Station Summit. It’s become an annual favorite of attendees, curious to see what creative approach each station will take.
Hosted by former station CSD Dave Bauman, now at Stephen Arnold Music, the session started off with this spoof promo which was so well done, folks really weren’t sure what to think of it.
Then it was time to show the actual special report story that all four stations created promos for, from WEWS in Cleveland.
The story itself, as Bauman said, had lots going on, personal heartbreak, indignation, lack of regulation — not an easy story to tease.
Each station also presented some rationale as to what they were thinking as they prepared their creative. So in each case, I’ll share these graphs so you can understand the context of each promo example.
First up was Alissa Frick, from WTXF, the Fox O&O in Philadelphia.
Tim Sarquis, the director of audience development at KSFN, the ABC affiliate in Fresno, Calif., followed Frick with his station’s promo.
Next up was Diane Hannes, creative services VP at WMAQ, the NBC O&O in Chicago.
Last up but certainly not least, was Drew Sidener, the creative services director at KCNC, the CBS affiliate in Denver.
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