When a premiere American sporting event takes place in your market, and your station is carrying the action, that’s an opportunity. The U.S. Open golf championship is being played this weekend near the Tacoma market, and Fox is broadcasting the tournament. It’s been 115 years since America’s premiere golf event has been played in the […]
WGCL News Adds 10 Former Competitors For ‘Just A Minute’
Last night at 5:56, Meredith’s WGCL Atlnata launched a bold, new feature in its 5 p.m. newscast — Just a Minute — that’s unprecedented in local TV news. The CBS affiliate is featuring 10 former Atlanta TV anchors and reporters to presenting a one-minute commentary each at 5:56 every weekday afternoon. (NOTE: One of the […]
Local Reality Show? WVBT Says ‘I Got This’
It’s not unusual for TV stations to create their own programming. Mostly, these special programs are produced by the news department. Sometimes, it’s light-hearted, like a special in Jackson, Miss., that focused on unusual town names in the state. Many markets air investigative specials regularly. Like KTVI in St. Louis. Its locally-produced specials have covered […]
WDSU Helps Children’s Hospital Raise $2.1 Million
Recently, WDSU, the Hearst-owned NBC affiliate in New Orleans, partnered with Children’s Hospital to conduct a telethon to raise funds for research and support of the hospital. This is the 32nd time WDSU and the hospital have partnered for the annual event. To date, these telethons have raised more than $30 million to help patients […]
WEWS NBA Championship Promo A Slam Dunk
The team in your market is in the National Basketball Association championship playoffs. And your station is broadcasting the games. Needless to say, your station’s share of viewers during the games will be vastly increased. Somehow, even with the increased demand on commercial inventory during the games, your station has carved out a precious few […]
The Survey You Always Wanted To Take
To date, I’ve written almost 500 columns, articles, and blogs about what is going down at many TV stations across the country for Market Share. I talk to the people on the ground, I show examples. Sometimes, I offer my opinion. Most of the feedback I get from the station marketing folks is how grateful […]
Survey Says! What Local TV Marketers Want
The first step toward real change is identifying the challenges you face. Today at noon ET look for another email invitation to participate in the second annual Creative Services Directors survey courtesy of TVNewsCheck.com and Market Share. Join your fellow creative services directors and marketing managers and stand together to be heard confidentially. It only […]
One Teacher Inspired KMGH To Collect 40,000 Books
KMGH, the ABC affiliate in Denver owned by Scripps, had a modest goal in mind when it teamed up with Goodwill to collect books for kids in need of summer reading. Approximately 40,000 books were donated during the month of May, more than 2.5 times the original goal of 14,000. “And to think it all […]
What’s On Your Mind? Tell Us What You Think
We want your opinion. When was the last time anybody asked you that and meant it? Look for TVNewsCheck and Market Share to send you an invitation to participate in an on-line survey this morning. And look for that invitation to appear in your email a few more times in the coming days. The survey […]
WPTV, Palm Beach Post Expose Police Shootings
Palm Beach, Fla., conjures up images of mansions tucked behind carefully cultivated hedges, trendy shops where old people spend their old money, beautiful beaches and the legendary Breakers Palm Beach Hotel, a 5-Diamond Resort. Luxurious living, not local law enforcement shooting, and sometimes killing, unarmed citizens. But that’s what reporters from WPTV, the NBC affiliate […]