WBTV’s Image Promos Pledge Accuracy

“While national news outlets continue to debate the ‘fake news’ controversy, new evidence confirms that consumers are not questioning the veracity of their local television newscasts, sports reports, weather forecasts and traffic updates,” according to new research from Coda and published on TVNewsCheck back in May.

“Local News Is Most Trusted News Source by Americans,” was the headline of another article using information from a study by Videa.

This has been my experience working in local TV news. News that’s accurate, unbiased, well-researched and verified, without any slant.

Here’s a campaign from WBTV, Raycom’s CBS affiliate in Charlotte, N.C., that is nominated for an Emmy.

“It’s a reverse-speed narrative written to take the audience behind the scenes into the process that drives WBTV’s commitment to accuracy and transparency,” says Robby Thomas, WBTV’s marketing director about the campaign called, Before.

“Market research tells us that WBTV has earned “most trustworthy source of news and information” here in Charlotte, which I’d argue is more important than ever in today’s media environment. This campaign helps reinforce that trust. It drives home our advocacy brand positioning with the build up to our ‘On Your Side’ slogan.”