Thanks to WIVB, Nexstar’s CBS affiliate in Buffalo, and their partner, Colvin Cleaners, thousands of kids will be ready for winter this year thanks to their Coats 4 Kids campaign. “As long as there are kids in need and Buffalo winters, we can never collect enough coats, hats, and gloves,” said Dominic Mancuso, WIVB’S general manager.
Nobody would want to go through a winter in the Buffalo area of western New York without a warm coat, a hat and gloves. Especially kids.
And thanks to WIVB, Nexstar’s CBS affiliate there, and their partner, Colvin Cleaners, thousands of kids will be ready for winter this year thanks to the Coats 4 Kids campaign.
“As long as there are kids in need and Buffalo winters, we can never collect enough coats, hats and gloves,” said Dominic Mancuso, WIVB’S general manager.
“This year’s Live Drive was the best yet and a great kickoff towards that goal. On behalf of the whole staff at WIVB-TV/WNLO-TV, we’re very proud to be partners again with Colvin Cleaners wonderful campaign and this tremendous example of the generosity of the people of Western New York.”
The campaign runs from Oct. 14 until Dec. 7. On the opening day, the station had a Live Drive where the morning and evening anchors are live at collections points. More than 5,000 coats were collected in a single day during Live Drive this year. There are several distribution events throughout the campaign so kids don’t have to wait until the end to get a coat.
Chris Billoni from Colvin Cleaners says the outpouring of support has been nothing short of amazing this year.
“It’s hard to put into words,” he said. “Today has been a crazy day. It has just been nonstop with people from western New York coming, donating car after car after car after car; all the stories about why they are donating, hand-made knit sweaters, it’s just been truly incredible.”
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