Hear “wild Florida,” and most people picture spring breakers boozing on the beach. Or retirees driving their golf carts too fast. But there is a wild part of Florida not many people get to see. The Forgotten Coast: Return to Wild Florida, is the story of three friends, a conservationist, a biologist and a photographer, […]
WPSD Helps Regional Bank Recruit New Customers
Television stations are getting results for local businesses by being innovative and creative and using whatever station assets are needed — on-air, digital, social media, mobile, whatever. In Paducah, Ky., Paxton Media’s WPSD used its Facebook page and other digital assets to help a bank gather qualitative research information about customers’ banking habits. The results […]
KRON Offers Bird’s Eye Views With Drone
KRON San Francisco debuted its latest storytelling tool yesterday, a drone approved by the FAA, showing viewers the destruction caused by The Valley Fire, which caused more than $1.5 billion in losses. KRON, Media General’s San Francisco MNT affil, has named the drone QuadCopter4. “Using the new QuadCopter4, viewers get to see just how massive […]
WHO Gives Each GOP Presidential Candidate An Hour
Republican Presidential candidates Donald Trump, Ben Carson and Bobby Jindal will each get an hour in a series of long-form discussions on Tribune’s NBC affil WHO Des Moines, Iowa, focusing on topics important to Iowans — education, health and jobs. Each candidate will focus their discussion on just one of the topics. The station has dubbed […]
WXYZ’s Morning News Promos Start With Coffee
When you’re the new creative services director at a station, your goals should be to have your first on-air campaign be well-received, and have your team help you create it. In talking to Phil Wrobel, WXYZ’s new creative services director, and seeing the new morning news campaign his team has put together, I think he’s […]
WYFF Named ‘Best News’ In South Carolina By AP
WYFF, Hearst’s NBC affiliate in Greenville-Spartanburg-Asheville, S.C., took first place in the Associated Press Broadcasters Awards last week as Best Overall News Operation in South Carolina. It’s the second straight year for WYFF and the 17th time in the past 19 years the station has won the award. “I know our news team is dedicated […]
KUSI Scoring With High School Sports Coverage
KUSI, the San Diego independent owned by McKinnon Broadcasting, dedicated three hours recently during its morning newscast, Good Morning San Diego, to covering high school senior athletes announcing which college they’ll be attending, known as Signing Day. Signing Day is just part of KUSI’s high school sports coverage. For 17 years, KUSI has aired the […]
WJXX-WTLV Land On Aircraft Carrier For Veterans Day
Jacksonville, Fla., has the third largest military presence in the country behind Norfolk, Va., and San Diego. So to honor the military on Veterans Day, Tegna’s WJXX (ABC) and WTLZ (NBC) there went big. How big? Aircraft carrier big. On Veterans Day, they aired Good Morning, Jacksonville, their morning news program, live from the deck […]
WWL Catches Judges Beaching It On Taxpayers’ Dime
It may not be illegal, but it doesn’t seem right. Louisiana judges heading off to Florida and Caribbean beach resorts, often taking their family, and taxpayers are footing the bill. Must be nice. I love it when TV stations expose public officials behaving questionably. WWL, Tegna’s CBS affiliate in New Orleans, exposes how some court […]
Tornado Coverage Earns WREX A Regional Emmy
On April 9, a series of tornadoes touched down in southern Illinois. For its coverage of the storms and its aftermath, WREX’s morning news received an Emmy award for Outstanding Achievement for News Programming from the Chicago/Midwest Chapter of the National Academy for Television Arts & Sciences. WREX is the NBC affiliate in Rockford owned […]