KSBW, Hearst’s dual NBC/ABC-affiliates in Salinas, California, devoted an entire broadcast and on-line day to raise funds and collect food and toys as part of their Project CommUNITY initiative.
KSBW, Hearst’s dual NBC-ABC affiliate in Salinas, Calif., devoted an entire broadcast and online day to raise funds and collect food and toys as part of its Project CommUNITY initiative.
Together with the Salvation Army, KSBW’s 33rd annual Share Your Holiday collected $168,820 in cash donations and 6,971 pounds of food in addition to 4,855 new toys.
Drea Blackwell got a visit from Santa and a snowman, both on minibikes, in Seaside. Our Share Your Holiday coverage returns at 6:30 p.m., and we'll be out at all locations until 8 p.m., or you can donate from home at ksbw.com/donate.
Posted by KSBW TV Action News 8 on Friday, December 6, 2019
The annual event has become a tradition for many Central Coast viewers. People made their donations, saw some of their favorite KSBW Action News 8 anchors, and enjoyed seasonal entertainment during the eight-hour event held on Friday, Dec. 6. All donations stay local and help area families who need assistance.
“Once again our Central Coast community answered the call to make a tangible difference in the lives of those less fortunate” said Joseph W. Heston, KSBW’s general manager.
The Salvation Army administers all donations across the Central Coast. Local residents and families in need will have a happier holiday with donations of new and unwrapped toys, clothing, blankets, food, bottled water, and monetary help.
Sponsors of KSBW’s 33rd annual Share Your Holiday helped make the collection sites and live broadcast possible. Salinas McDonald’s, Graniterock, First Alarm, California Giant Berry Farms and Heritage Bank of Commerce supported the project.
KCCI, Hearst’s CBS affiliate in Des Moines, Iowa, (DMA: 68) has openings for a national sales manager, broadcast IT manager, and research director. Des Moines is listed as the ninth best place to live according to U.S. News and World Report. This year US News and World Report listed Des Moines as one of the top five most affordable and best cities to live in and Livability.com calls Des Moines a millennial hotspot. Go to TVNewsCheck’s Media Job section for more details on each oipening.