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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

What’s New In Local TV Promos This Month

WSOC Charlotte, N.C. In this tightly edited spot from Cox’s ABC affiliate WSOC, still black and white images are combined with color graphics over a rich soundtrack filled with sound bites and select audio clips from the station’s coverage to highlight WSOC’s investigative work in the 5 and 6 o’clock newscasts. KOVR Sacramento, Calif. A […]

by Paul Greeley March 19, 2018 7:33 EDT

WSOC Charlotte, N.C.

In this tightly edited spot from Cox’s ABC affiliate WSOC, still black and white images are combined with color graphics over a rich soundtrack filled with sound bites and select audio clips from the station’s coverage to highlight WSOC’s investigative work in the 5 and 6 o’clock newscasts.

KOVR Sacramento, Calif.

A clever spot from CBS-owned KOVR uses a basketball play-by-play announcer track and crowd sound effects to take advantage of the station’s March Madness programming.

WBZ Boston

To make the point that Barry Burbank is the longest-tenured meteorologist at one station in New England, CBS O&O WBZ used clips from Burbank’s career going back 40 years to celebrate his 40th year on air.

WFTV Orlando, Fla.

A school principal is featured in a testimonial about the trust she has in WFTV’s meteorologist
Brian Shields. I totally believe her. WFTV Cox’s Orlando’s ABC affiliate.

WFTV Orlando, Fla.

Rip-off artists, swindlers, con men and all other people who are guilty of consumer fraud should be wary, Cox’s ABC affiliate investigative reporters are coming after you.

KNXV Phoenix

This music image spot from KNXV, the Scripps-owned ABC affiliate, tittled We Are One, is a full minute long. The singer is Kaylee Goins out of Spokane, Wash., who partnered with David Cebert at Cue11.

Tags: ABC, advertising, Barry Burbank, Boston, branding, CBS, Charlotte, creative services directors, Cue11., David Cebert, FTV’s meteorologist Brian Shields, Kaylee Goins, Kimberly Gibson, KNXV, KOVR, local news, Market Share, marketing, news marketing, news promotion, Orlando, Phoenix, Sacramento, TVNewsCheck, WBZ, WFTV, WSOC

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