Sonic branding specialist Stephen Arnold Music has added a new song to its Everywhere I Go audio/video image campaign. The new tune is a catchy, pop-oriented version featuring a female lead vocal, and an alternative version that pairs her rich voice with a rock-edged guitar, real bass and drums. Now airing in more than 50 […]
The new tune is a catchy, pop-oriented version featuring a female lead vocal, and an alternative version that pairs her rich voice with a rock-edged guitar, real bass and drums.
Everywhere I Go focuses on the audience perspective and the positive feelings that a station stirs by demonstrating that it’s ready with the latest, essential information — on any device.
“We’re glad to expand on Everywhere I Go, which has been adopted steadily since its introduction,” said Chad Cook, Stephen Arnold Music’s VP of creative.
“Everywhere I Go delivers on its promise to give immediate credibility to a station’s digital offerings, reinforcing this critical revenue stream by engaging audiences with advertisers on all station platforms,” Cook added. “It also places the station in a leadership position, helping forge an emotional connection that highlights the special relationship between local stations and audiences.”
Everywhere I Go builds on Stephen Arnold Music’s expertise, with compositions helping brand clients such as CNN, Fox, ESPN, AXS TV, CCTV, as well as stations in 75% of all U.S. TV markets. Stephen Arnold Music says each of its image campaigns reflects its “deep experience of supporting hundreds of local stations with fresh marketing solutions that save them time, while also contributing to their bottom line.”