A new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.
1st to Fight: Pacific War Marines is the 24th documentary about World War II from Tim Gray, president of the World War II Foundation. Tim Gray is a former local TV sports anchor and reporter who worked at stations in Michigan, Washington State, New York, Rhode Island and Florida.
New jobs posted to TVNewsCheck’s MediaJobCenter include openings for two general managers; one for a Nexstar station in Portland, Ore., and the other for a station in the Southeast owned by a large broadcast group.
WLS created a video of 41 musicians, 13 dancers and one singer performing separately and then mixed them all together for a rousing performance of Frank Sinatra’s Chicago (That Toddlin’ Town).
High school seniors graduating in 2020 and excited for their moment on stage got their dreams dashed when the coronavirus crisis forced schools to delay, cancel or postpone graduation ceremonies. In Jacksonville, Bob Ellis, the general manager of Graham Media’s independent WJXT, said he felt compelled to do something to help “fill the emptiness so many people felt at having to stay home and have those graduations cancelled. It seemed a natural to go and figure out how to make it happen.”
It’s one of the more anticipated events every year at the Promax Station Summit in Las Vegas, when attendees gather around the Stephen Arnold Music kiosk for the guitar giveaway drawing. This year, the contest was done remotely and the winner is a TV station general manager.
New jobs posted to TVNewsCheck’s MediaJobCenter include openings for assistant news directors, executive producers, news producers, reporters, promotion managers and engineers in Texas, South Carolina and Iowa.
“We all wanted to do our part to recognize our graduates, and I’m glad we were able to do that, while also letting them tell us what they had to say,” said Mark Klein, the creative services director for KALB, Gray’s NBC/CBS/CW affiliated stations in Alexandria, Louisiana.
When four news-producing TV stations in Richmond, Va., joined together in a promotional campaign pledging solidarity to the people of their city during this coronavirus crisis, little did they know that they would end up influencing “journalism on the other side of the globe.”
Shine On Minnesota included entertainment, musical performances, inspirational messages and stories of hope from some of Minnesota’s favorite artists and celebrities, including Dessa, who teamed up with the Minnesota Orchestra to debut a new collaborative at-home style music video of her hit, Skeleton Key.